D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift.
New models of teaching and learning enable a personalized, student-centric experience – and deliver improved retention, engagement, satisfaction, and results for learners of all ages – in schools, campuses, and companies.
D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L.
D2L has had a singular mission for 25 years and is dedicated to that same mission in the years ahead: to transform the way the world learns – and by doing so, we will help improve human potential globally.
A member of our Talent Acquisition team reviews ALL of our applications - yes a real person reviews resumes! They are excited to read more about what amazing things you could add to D2L.
Job Summary:
We are looking for an experienced product marketer to support D2L’s international product marketing team. Your mission is to tap into your entrepreneurial spirit to develop and execute successful go-to-market strategies for products and services in a new line of business. You will champion an iterative approach using continuous experimentation and learning to achieve strong product-market fit and well-differentiated value propositions. You will develop messaging to communicate value at every stage of the customer journey—from awareness through evaluation and trial to adoption and advocacy—contributing to the continued growth of our business.
As a key member of the product marketing team, you are a great collaborator, product champion, customer advocate, and inspiring storyteller. You bring knowledge, creativity, and passion to the role as you work to build awareness of new products in both internal and external stakeholders. A personal growth mindset that drives constant improvement and innovation is essential to your success. You are a market visionary, trailblazer, and fearless leader with an ability to manage ambiguity, motivate your colleagues, and thrive while working in a fast-paced environment.
At a high level, you will:
- Partner with new product development teams to develop a deep understanding of our market, segments, buyers, and competitors
- Create unique and clearly articulated value propositions
- Implement go-to-market strategies that drive demand, customer adoption, and success
- Craft compelling content to support the customer journey
- Amplify the voice of our customers by telling their stories
- Equip our teams for success—prep Integrated Marketing to run campaigns and build tools to enable Sales to launch new products
- Leverage data insights to learn, adapt, and thrive
How You’ll Make an Impact:
- Drive the go-to-market strategy and execution for new solutions across all regions:
- Develop a deep understanding of target markets and buyers
- Use market research, data, customer touchpoints, and competitive intelligence to validate new opportunities and inform product roadmap, packaging, pricing, positioning, and messaging
- Create and maintain a value proposition framework that connects the needs of our buyers with our solution and clearly articulates the unique value of using our products to help solve their most pressing challenges
- Be the voice of the market—leverage and promote the value proposition framework as the foundation for consistent and well-differentiated messaging that resonates in the markets we serve
- Build strong partnerships and close working relationships across the organization:
- Working with Product Management:
- Develop a strong understanding of new products, features, and services
- Create core assets that communicate the value of the solutions, including website landing pages, slides, one-pagers, and videos
- Identify new product and market opportunities
- Working with Strategic Communications, Creative, Revenue Marketing and Integrated Marketing:
- Expand our brand to include new product lines
- Promote our brand and represent D2L’s voice in the markets we serve
- Support campaign themes by crafting compelling content—including infographics, white papers, case studies, blog posts, and customer stories—that helps engage and inspire at every stage in the customer journey
- Working with Sales and Customer Engagement, ensure that the organization is ready to sell, deliver, and support new products
- Working with International Teams, ensure that the organization is supported in various campaigns and go-to-market initiatives
- Working with Product Management:
- Develop dashboards and reports to deliver clear insights on product marketing activities and use analytics to adapt, learn, and grow faster
What You'll Bring to the Role:
- Proven experience in product marketing —SaaS experience preferred but not required
- Consistent track record of successfully positioning, messaging, and launching products across a broad range of customer types and geographies
- Ability to think about the big picture to drive strategic organization-wide initiatives with a keen eye for the details required to see them to completion
- Expertise in distilling complex concepts and ideas into clear and concise narratives to communicate with potential customers, partners, and market influencers
- High-impact storytelling skills that evoke emotion and inspire action
- Robust presentation skills, including for communicating to the senior executive team
- Strong experience collaborating with cross-functional, multidisciplinary teams
- Exceptional analytical and organizational skills
- Ability to anticipate and adapt to shifting priorities in a fast-paced and rapidly growing organization
Don’t meet every single requirement? We strongly encourage you to still apply! At D2L, we are committed to creating a diverse and inclusive environment. We encourage your application even if you don't believe you meet every single qualification outlined, because we love to help our people grow and develop!
Why we're awesome:
At D2L, we are dedicated to providing you with the tools to do the best work of your life. While some of our perks and benefits may vary depending on location or employment type, we are proud to provide employees with the following through #LifeAtD2L:
- Impactful work transforming the way the world learns
- Flexible work arrangements
- Learning and Growth opportunities
- Tuition reimbursement of up to $4,000 CAD for continuing education through our Catch the Wave Program
- 2 Paid Days off for Catch the Wave related activities like exams or final assignments
- Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
- Retirement planning
- 2 Paid Volunteer Days
- Competitive Benefits Package
- Home Internet Reimbursements
- Employee Referral Program
- Wellness Reimbursement
- Employee Recognition
- Social Events
- Dog Friendly Offices at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne.
