Senior Product Marketing Manager (12 month FTC)
Why join Tipalti?
Tipalti is the AI-powered platform for finance automation, elevating how finance teams operate in the global economy. We empower our customers to scale faster and smarter by removing the complexities of doing global business and accelerating their finance operations efficiency. Our platform provides a comprehensive suite of finance automation solutions designed for mid-market businesses across accounts payable, global payouts, procurement, employee expenses, corporate cards, supplier management, tax compliance, and treasury. Tipalti partners with leading financial institutions such as Citi, Wells Fargo, J.P. Morgan, and Visa, enabling over 5,000 global companies to efficiently and securely pay millions of suppliers and payees across 200+ countries and territories, in 120 currencies.
At Tipalti, we pride ourselves on our collaborative culture, the quality of our product and the capabilities of our people. Tipaltians are passionate about the work they do, and keen to get the job done. Tipalti offers competitive benefits, a flexible workplace, career coaching, and an environment where diverse individuals can thrive and make an impact. Our culture ensures everyone checks their egos at the door and stands ready to reach for success together.
Founded in Israel in 2010, Tipalti is a global business headquartered in the San Francisco Bay Area (Foster City) with offices in Tel Aviv, Plano, Toronto, Vancouver, London, Amsterdam, Tbilisi and Medellin.
About the job
We seek a strategic and customer-centric Senior Product Marketing Manager to join our marketing team. Reporting to the Director of Product Marketing, you will play a pivotal role in shaping our product marketing strategy and driving the success of our product.
Responsibilities:
Customer Insights, Product launches & Go-to-Market (GTM):
- Maintain a deep comprehension of Mass Payments target customer characteristics, needs, and pain points through regular customer, prospect, partner, analyst, sales interactions and industry research.
- Collaborate closely with the product management team to gain a deep understanding of the MP product roadmap and act as the voice of the customer.
- Develop and execute strategic GTM plans that leverage data insights to drive results, including product launches, market research, content creation, customer profiling, and sales enablement.
- Work collaboratively with product management and marketing teams to set, monitor, and achieve business and marketing objectives.
- Analyze product usage trends to inform product development, pricing strategies, content creation, and sales collateral to accelerate the sales pipeline.
Messaging and Positioning:
- Utilize your in-depth understanding of our MP Buyer Persona's needs and competitive landscape to create a compelling narrative for our products and services.
- Craft persuasive positioning and messaging frameworks that effectively communicate our unique value propositions and differentiate our offerings in the market.
- Partner with Tipalti Marketing to determine optimal routes to market and leverage data for marketing optimization.
Sales Enablement:
- Become the subject matter expert for our MP product, developing and delivering sales enablement resources (e.g., sales decks, product overviews, demo videos, case studies) and training for GTM stakeholders. Assist sales and partners in closing major deals.
- Work closely with marketing teams to ensure the success of top-of-funnel initiatives, including demand generation, content marketing, events, webinars, and PR efforts.
Qualifications:
- Significant professional experience, including several years in a product marketing role for B2B SaaS solutions in finance, fintech, or payments
- Bachelor's degree or equivalent experience
- Exceptional verbal and written communication skills, with the ability to confidently present at webinars, conferences, and industry events
- Deep customer empathy to influence product and marketing efforts
- Strong attention to detail and the ability to translate technical capabilities into concise buyer-facing language
- Critical thinking skills and a curious mindset for business and market analysis
- Self-motivated and comfortable with a fast-paced work environment; experimentation mindset to keep learning and iterating
- Demonstrated track record in creating and executing GTM strategies and deliverables such as positioning/messaging, pitch decks, sales playbooks, thought leadership content, social media campaigns, and email marketing
- Proven success in cross-functional collaboration with sales, marketing, product, and customer success teams to drive product & feature launches
- Experience with other marketing disciplines (content, field marketing, demand generation, partner marketing) is a plus
Our FTC Benefits Include:
- A competitive comp package
- Comprehensive private medical insurance
- Private dental insurance
- Internet & phone monthly allowance
- Free breakfast, lunch & snacks on office days
- A hybrid working model
- Free career coaching through an external provider
#LI-Hybrid
Our Mission
Our mission is to elevate how finance teams operate in the global economy. We empower our customers to scale faster and smarter by removing the complexities of doing global business and accelerating their finance operations efficiency. We are the AI-powered platform that automates finance.
Tipalti is fueled by a commitment to our customers and a desire to build lasting connections. Our client portfolio includes high-velocity businesses such as Amazon Twitch, GoDaddy, Roku, WordPress.com, and ZipRecruiter. We work hard for our 99% customer retention rate which is built on trust, reliability and innovation. Tipalti means we handled it" - a mission to which we are constantly committed.
Accommodations
Tipalti champions inclusive teams, in which every voice counts. We are committed to recruiting diverse candidates with varied personal experiences and abilities. We welcome applications from candidates belonging to historically underrepresented or disadvantaged groups, and maintain an equitable Talent Acquisition process that is free from discrimination.
As an equal opportunities employer, Tipalti complies with employment and human rights laws across the various jurisdictions in which we operate. Should you require reasonable adjustments or accommodations during the recruitment process, including access to alternate formats of materials, meeting spaces, or other accommodations that could better enable your full participation, please reach out to [email protected] for assistance.
AI Use
We may use artificial intelligence and automated systems (collectively "AI") to screen, assess, and select candidates during our recruitment process. This includes resume screening, skills assessment, and candidate matching. You have the right to request human review of any automated decision. For more information about how we collect and use personal data and information during recruitment, please refer to our Job Candidate Privacy Notice. For additional questions about our use of AI during our recruitment process, you can contact [email protected].
Privacy
We are committed to protecting the privacy interests of job applicants and candidates. For more information about our privacy practices during our Talent Acquisition process, please refer to our Job Candidate Privacy Notice below:
Job Candidate Privacy Notice | Tipalti
www.tipalti.com/privacy/job-candidate-privacy-notice/
