Own product and feature launches, go-to-market communications, messaging, positioning, competitive battlecards, customer insights, content, and sales enablement for enterprise finance automation products. Coordinate with Product, Sales, Customer Success, and Demand Generation while translating complex AI capabilities into compelling messaging for finance buyers, including AP leaders and CFOs.
AppZen is the leader in autonomous spend-to-pay software. Its patented artificial intelligence accurately and efficiently processes information from thousands of data sources so that organizations can better understand enterprise spend at scale to make smarter business decisions. It seamlessly integrates with existing accounts payable, expense, and card workflows to read, understand, and make real-time decisions based on your unique spend profile, leading to faster processing times and fewer instances of fraud or wasteful spend. Global enterprises, including one-third of the Fortune 500, use AppZen’s invoice, expense, and card transaction solutions to replace manual finance processes and accelerate the speed and agility of their businesses.
At AppZen, we value candidates who are actively using AI tools to enhance productivity, automate repetitive tasks, and solve problems more efficiently. Across all roles, we are looking for team members who leverage AI in meaningful ways to drive impact in their work.
To learn more, visit us at www.appzen.com.
AppZen is the leader in autonomous finance operations. Our agentic AI runs accounts payable, expense audits, and compliance for global enterprises, including Amazon, Boeing, Salesforce, and JPMorgan Chase.
One of our product marketers is going on maternity leave. We need an experienced product marketer to own their work while they’re away. You will pick up live launches and active campaigns, and your work will be in the market within weeks.
This is a 3-6 month contract role with potential for extension or permanent hire.
Why you will want this role:
Real ownership from week one. You will run launches already on the roadmap, with a clear brief and a structured handover.
A category buyers care about right now. You will put agentic AI in front of CFOs and finance leaders at some of the world’s largest companies.
Portfolio-worthy work. You will leave with shipped launches, messaging, and sales assets for an enterprise AI brand.
A defined commitment. The contract has a clear scope and end date, with the option to extend or move into a permanent role.
What success looks like:
First 2 weeks: Complete the handover, meet your cross-functional partners, and take ownership of in-flight launches.
First 30 days: Ship your first launch assets and refresh at least one battlecard, datasheet, enablement deck or messaging document.
By the end of the contract: Deliver every planned launch on time and hand back a well-documented, up-to-date body of work.
What you will do:
- Plan and run product and feature launches across key channels, from brief to sales enablement.
- Own internal and external launch communications, including sales enablement and customer-facing messaging.
- Keep Product, Sales, Customer Success, and Demand Gen aligned on what’s launching and why it matters.
- Refine and document messaging frameworks and value propositions across our finance automation products.
- Turn product capabilities into clear, differentiated messaging for finance personas, from AP managers to CFOs.
- Keep competitive positioning and battlecards current.
- Research market trends, buyer needs, and competitor moves, then turn findings into recommendations.
- Gather voice-of-customer insights to shape messaging, content, and campaign direction.
- Use product usage data and feedback to sharpen positioning and spot new opportunities.
- Create collateral such as product one-pagers, solution briefs, web copy, and sales decks.
- Give campaign teams the product angle and messaging guidance for cross-channel programmes.
Launches and go-to-market
Messaging and positioning
Market and customer insight
Content and campaigns
What you bring:
- 5-7+ years in product marketing, ideally in B2B SaaS.
- Experience with finance, P2P, S2P, AP automation, or enterprise automation software.
- A track record of shipping product launches or go-to-market programs.
- A talent for making complex technology simple and compelling for business buyers.
- Comfort picking up work mid-flight and running with it after a short handover.
- Strong project management. You keep several workstreams moving without dropping detail.
- Experience working with distributed teams across time zones.
Nice to have:
- Experience marketing AI products to enterprise buyers.
We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.
You can find our Privacy Notice linked on the bottom of our appzen.com website.
AppZen London, England Office
67-69 Cowcross St, London, United Kingdom, EC1M 6BP
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