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400M+ downloads. 75M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
We’re looking for a Senior Product Manager to join our Tracker team. This team owns the core user experience of Flo – the Home screen, cycle widgets, Settings, and user flows across key goals such as Tracking, Trying to Conceive, Pregnancy, Perimenopause, Teens, and Early Motherhood.
You will define and execute the product strategy for Tracker, delivering high-quality, personalised solutions that drive Retention, ARPU, and NPS.
Your Experience
Must have:
- 5+ years in product management with a strong record of improving engagement and monetisation metrics
- Background in building mobile consumer products with complex user journeys
- Strong analytical skills with hands-on experience in experimentation and metric-driven decision making
- Proven ability to deeply understand user problems and needs, working closely with UXR to translate insights into impactful solutions
- Skilled at managing cross-functional stakeholders (design, engineering, data, clinical, legal, security)
- Excellent communication and execution skills in high-responsibility areas
What you'll be doing
You'll be responsible for:
- Own the roadmap for the Home screen and cycle widgets, Settings and user goals
- Deliver solutions that improve Retention, ARPU, and NPS
- Build high-quality, personalised solutions that clearly address user needs and drive business impact
- Run experiments to validate impact and iterate quickly
- Collaborate with cross-functional teams to ensure clinical accuracy and regulatory compliance
- Define a long-term strategy for how Tracker data powers personalisation and the broader product ecosystem
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How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- Flexible office + home working, up to 2 months a year working abroad
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
Flo Health Inc. London, England Office
London, United Kingdom, WC1N 3AX
