Lead end-to-end UX/UI design for sportsbook web and mobile: discovery, wireframes, high-fidelity UI, and interactive prototypes. Integrate AI workflows, run user research and analytics, maintain design systems, collaborate with PMs and engineers, and A/B test to optimize onboarding, conversions, and retention.
We are looking for a Senior Product Designer (UX/UI) specializing in Sportsbook & Sports Betting to lead end-to-end product design across our web and mobile applications, converting intricate sports betting mechanics, live odds, dynamic bet slips, and micro-markets, into seamless, intuitive, and engaging player journeys.
Location: St Julian's, Malta/Stockholm, Sweden/London, UK/Katowice, Poland (Hybrid)
Responsibilities:
- Lead the design process from early-stage discovery, wireframing, and user flows to creating high-fidelity UI designs and interactive prototypes for both iOS/Android apps and web platforms that align with our brand and product vision.
- Integrate emerging AI tools and generative workflows into your research, ideation, and prototyping processes to speed up decision-making and validate concepts faster.
- Conduct qualitative user research, evaluate player analytics, analyse heatmaps, and translate behavioral insights into frictionless user experiences for both novice and seasoned bettors.
- Maintain, scale, and evolve our Design Systems and UI component libraries, ensuring consistency, accessibility, and visual excellence across all touchpoints.
- Partner closely with Product Managers and Engineers to define requirements, refine application logic, and work closely with developers to ensure accurate, pixel-perfect implementation of designs.
- Run A/B tests and leverage post-launch performance metrics to continuously optimise key conversion funnels, onboarding flows, and bet retention loops.
- Stay ahead of global iGaming trends, regulatory UX nuances, competitive sportsbook features, and emerging interaction design patterns in live sports.
About you:
- Demonstrated experience as a Product Designer, UX/UI Designer, or similar role, within an online sportsbook or sports betting environment.
- Strong portfolio demonstrating end-to-end design ownership, showing how you solve complex sportsbook UX challenges.
- Proficiency in Figma.
- Proven track record of using quantitative data (A/B testing, product analytics, heatmaps) and qualitative feedback to guide design decisions.
- Comfortable working in fast-paced, cross-functional Agile/Scrum product environments.
- A genuine passion for sports, sports betting mechanics, and player psychology.
- Ability to articulate design decisions clearly, present research findings to senior stakeholders, and to translate complex user needs into simple, engaging, and intuitive interfaces.
So what can you expect from ComeOn as a place of work?
- A competitive remuneration package inc. a company bonus scheme!
- Fantastic quarterly team events and weekly company events
- A one-time bonus to help you set up a comfortable workstation at home (we’re truly Hybrid!)
- On top of our Hybrid work arrangement, up to 40 days a year to work fully remote from anywhere
- + Local benefits
A Bit About ComeOn Group
We’re a global iGaming business, home to a portfolio of exciting casino and sportsbook brands across various international markets. With 500+ talented employees across 7 locations, we’re committed to creating safe, innovative, and fun experiences for our players.
We’re proud to be a diverse team and an equal opportunity employer. All applications are considered fairly and with respect.
Want to know more about us? Just visit our website www.comeon-group.com or any of our social media channels to take a deep dive into our culture!
Glassdoor
ComeOn Group London, England Office
London, United Kingdom
Similar Jobs
Gaming • News + Entertainment
Lead product design for web and mobile sportsbook experiences, from research and ideation to high-fidelity prototypes. Maintain and extend the design system, build reusable components, run usability testing, annotate deliverables for implementation, and collaborate closely with product managers, researchers, and front-end engineers.
Top Skills:
Adobe IllustratorDesign SystemsFigmaProtopieSketch
Digital Media • Gaming • Software • Esports • Automation
Support the Head of Sports CRM to deliver global CRM strategy for sports. Lead day-to-day CRM operations, manage and develop teams, drive lifecycle roadmaps to reduce churn and increase yield, optimise personalised multi-channel communications, collaborate with Product, Trading and Marketing, run A/B tests and analytics, ensure regulatory compliance and high customer satisfaction.
Digital Media • Gaming • Software • Esports • Automation
Manage end-to-end global payroll operations, lead a small payroll team, prepare and check payroll data and reports, respond to payroll queries, improve processes, and ensure regulatory compliance across multiple countries.
Top Skills:
ExcelMicrosoft OutlookMicrosoft Word
What you need to know about the London Tech Scene
London isn't just a hub for established businesses; it's also a nursery for innovation. Boasting one of the most recognized fintech ecosystems in Europe, attracting billions in investments each year, London's success has made it a go-to destination for startups looking to make their mark. Top U.K. companies like Hoptin, Moneybox and Marshmallow have already made the city their base — yet fintech is just the beginning. From healthtech to renewable energy to cybersecurity and beyond, the city's startups are breaking new ground across a range of industries.
