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Lead the planning and execution of strategic, creative public relations campaigns for its PC/Console games that support the identity and visibility of our core titles across key audiences, inclusive of major beats, platform expansions, and studio initiatives.
Collaborate closely with brand, social, and community teams to align on marketing beats and activations and ensure seamless cross-functional integration. Partner with cross-functional teams—such as licensing, sales, and digital marketing—to support joint campaigns and product promotions.
Oversee and manage global PR agencies, ensuring alignment with campaign goals, brand messaging, and regional strategies to drive consistent, measurable results across all markets.
Own the development of PR timelines, editorial calendars, and campaign schedules, ensuring visibility and alignment with stakeholders. Plan and execute campaigns that include previews, feature stories, press announcements, and event coverage.
Champion global earned influencer and content creator programs, identifying opportunities for authentic collaborations and story-driven initiatives.
Build and maintain strong relationships with media and press,managing press outreach, interview coordination, and the creation of press materials.
Write and edit communications materials—including press releases, statements, talking points, and Q&As—while ensuring strategic alignment with the broader marketing and publishing strategy messaging at the core.
Represent titles at trade shows and industry activations, including hands-on demo support and product presentation where necessary.
Plan and execute press tours and press events in support of tent-pole campaign beats – managing multi-city tours, media bookings, and on-site event coordination.
Analyze campaign performance, press sentiment, and media coverage, sharing reports and actionable insights to guide and continuously optimize future strategy.
Proven experience managing communications, preferably for AAA titles and new IPs among the games industry.
Strong familiarity and relationships with gaming and entertainment media outlets.
Excellent written and verbal communication skills, with the ability to represent the brand in a clear, professional, and approachable voice.
Experience in managing and collaborating with external partners and cross-functional internal teams.
Comfortable writing and editing a wide variety of materials—from high-level messaging docs to reactive statements.
Deeply familiar with media coverage cycles, gaming communities, and the cultural context of interactive storytelling.
Desirable Skills & Experience
Passion for staying up-to-date with gaming trends and communications best practices.
Experience in managing global PR campaigns or working with international media outlets is a requirement.
Creative thinking around supporting narrative-driven, immersive IPs.
Ability to build lasting relationships with media partners and content.
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Equal Employment Opportunity at TencentAs an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.
