About THG
We’re a fast-moving, global technology group that specialises in taking brands direct to consumers. We’re home to a portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity.
We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach ensures we can fully realise our vision and maintain our leadership in a rapidly evolving global industry.
Role: Senior PR Manager
Brand: Myprotein
Reporting to: Head of Communications
Location: THG HQ, Manchester (WA15 0AF) - Fully Office Based
THG Nutrition:
THG Nutrition is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, and its family of brands, Myvegan, Myvitamins and MP Activewear. Our brands and people exist to break boundaries; to power and empower those who want more.
Why be a PR Manager at THG?
Being a PR Manager at THG means having the opportunity to work with some of the world’s leading brands, crafting impactful campaigns that resonate globally. You’ll enjoy a fast-paced, innovative environment where creativity and strategic thinking are valued. With career development opportunities, exposure to senior stakeholders, and a collaborative culture, THG is the perfect place to excel in PR.
As PR Manager, you’ll:
- Lead brand PR strategies, integrating them into larger brand marketing plans and aligning with both short-term and long-term goals.
- Partner with brand teams and the wider marketing team to understand business objectives and create comprehensive annual PR strategies.
- Develop and maintain strong relationships with internal teams, representing the PR team at key internal meetings and ensuring PR is a fully integrated element of campaigns.
- Oversee media relations and outreach, proactively pitching compelling story ideas to journalists, securing coverage, and growing brand awareness among targeted audiences.
- Manage and inspire a team to deliver outstanding service for THG Nutrition, ensuring frequent communication and strong relationships with senior brand leaders.
- Oversee and execute virtual and experiential event management, including press and launch events, press mailers, and sample sends.
- Create and implement press-worthy media campaigns that ensure international and regional consistency, measurable results, and creative angles that drive coverage in target publications.
- Manage content creation, including press releases, media pitches, messaging documents, and award submissions.
- Build and maintain relationships with key national and industry publications, broadcast media, and other channels to enhance brand visibility.
- Support and lead crisis PR situations, managing brand reputation and mitigating negative press coverage.
- Track and analyse PR performance, competitor activities, and campaign results using platforms such as Roxhill, SEO Clarity, and Pulsar, ensuring insights are leveraged for future strategies.
- Manage campaign and activity calendars, planning, and budgets to ensure effective execution of projects.
- Conduct regular 1-1s, quarterly reviews, and daily workflow management with direct reports to ensure team development and optimal performance.
- Provide reporting on PR activity, delivering internal presentations where necessary, and ensuring KPIs are met and exceeded.
- Stay informed on trends within the nutrition and wellness industry, maintaining a strong understanding of the competitive landscape.
- Possess excellent communication, storytelling, and writing skills in English with a strong attention to detail.
- Effectively manage stakeholders at all levels, both internally and externally, ensuring strong relationships with media on a global scale.
What skills and experience do I need for this role?
- 5+ years of experience in a PR or communications role.
- Proven track record of successfully leading a team and delivering results.
- Strong consumer PR experience, including project management and event management.
- Demonstrated ability to design and execute successful PR and marketing campaigns.
- Experience managing budgets, projects, timelines, and schedules effectively.
- Excellent knowledge of the UK press and strong relationships within the industry at a senior level.
- Exceptional communication skills, both written and verbal, with the ability to strategise and plan at a senior level.
- Understanding of SEO strategies and their application to PR campaigns.
What’s in it for me?
Career Development
- Access bespoke development programmes that have been designed and developed by our in-house L&D team.
- Develop your expertise through our upskilling programme that is delivered in partnership with an industry-leading training provider.
Enhanced Leave
- 25 days annual leave plus bank holidays.
- Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Unlock 2 days volunteer leave after 12 months
Wellbeing Support
- Access face-to-face and virtual appointments with our in-house GP.
- Access our in-house CBT therapist.
- Access our 24/7 Employee Assistance Programme (EAP), which is provided by Bupa.
- State-of-the-art on-site gym.
- Access to our on-site physio.
Other Perks
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50% staff discount on THG brands.
- On-site staff shop.
- Access to on-site barber.
- Know someone who would be perfect for THG? Refer them and get up to £1,000 when they pass their probation.
- Anniversary gifts when you hit 5 and 10 years of service.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
