Who We Are
Fueled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic, Mona Kattan. Translating to ‘my imagination’ in Arabic, KAYALI provides a modern fragrance experience inspired by Mona’s rich Middle Eastern heritage and the art of layering scents to help you create your mood; where sharing scents is a ritual and smelling good is both an act of goodwill and self-love. Mona collaborates with some of the world’s most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty-free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi-faceted jeweled bottles.
Our Mission
To make everyone feel like the diamond they are! To build a global community of fragrance lovers through the power of scent and by providing them with the most innovative & luxurious fragrances, education and sharing our Middle Eastern fragrance rituals with the world.
Summary
The Senior PR, Events & Influencer Manager will lead KAYALI’s earned media, influencer, events, and brand partnerships strategy across the UK & Europe. This role is responsible for driving brand visibility, cultural relevance, and commercial impact through best-in-class PR, influencer campaigns, strategic collaborations, and high-profile brand experiences.
As a brand ambassador, this individual will build and maintain strong relationships across media, creators, retailers, agencies, and industry partners, while ensuring KAYALI remains at the forefront of the beauty and fragrance landscape.
The ideal candidate is highly connected within beauty, fashion, or lifestyle industries, with a proven track record of delivering impactful earned media results, leading large-scale activations, and managing high-performing agency and influencer partnerships.
Essential Duties and Responsibilities
PR & Influencer Strategy
- Manage the strategy planning and execution of KAYALI’s UK & European PR and influencer strategy aligned with global priorities and launch calendar
- Drive earned media performance, including EMV growth, media coverage, influencer engagement, and brand awareness
- Build and maintain strong relationships with key editors, creators, talent representatives, and industry contacts across the UK & Europe
- Identify emerging talent, trends, and cultural opportunities to keep KAYALI relevant and industry-leading
- Oversee influencer partnerships, creator campaigns, gifting, paid collaborations, and launch activations
- Partner closely with Global Marketing, Social & Community teams to maximise earned impact and campaign performance
Events & Brand Experiences
- Lead and manage the strategy planning and execution of press, influencer and consumer events across the region
- Deliver impactful launches, fragrance experiences, brand partnerships, and community activations
- Lead & Manage agency partners, production timelines, budgets, and vendor relationships to ensure best-in-class execution
Leadership & Reporting
- Lead, coach and develop direct reports, fostering a high-performance culture built on accountability, collaboration and continuous development
- Lead and manage external PR, influencer, and events agencies, ensuring accountability, alignment, and high performance
- Manage PR, influencer, and events budgets, ensuring strong ROI and commercial impact
- Track and report on campaign performance, media coverage, influencer metrics, EMV, and event effectiveness
- Partner with global teams to ensure consistency in messaging, execution, and brand standards across all markets
Requirements
- 7+ years of experience across PR, Influencer Marketing, Events, or Brand Communications
- Beauty, fragrance, luxury, fashion, or lifestyle industry experience strongly preferred
- Strong network of UK & European media, influencers, talent agencies, and industry contacts
- Proven experience leading successful influencer campaigns, earned media strategies, and large-scale brand events
- Strong understanding of influencer analytics, EMV reporting, and earned media performance
- Experience managing teams, agencies, budgets, and cross-functional stakeholders
- Excellent communication, relationship-building, and project management skills
- Strategic, commercially minded, and highly organised
- Ability to travel across key UK & European markets as required
Benefits
· Premium Medical/Dental/Vision coverage
· Find your Magic Days
· Volunteer Day
· Birthday Leave
· Egg Freezing Benefits
· Employee discounts on all Kayali products
· Quarterly product gifting
