Senior PPC & Performance Marketing Contractor

Initial 3 month engagment with 20-30 hours per month

Alto is seeking a senior-level PPC contractor to accelerate our paid performance and support our in-house Paid Media Lead. We’ve made strides in MQL growth, but we’re not where we need to be—yet. You’ll bring strategic depth, landing page know-how, and paid channel expertise to test, scale, and sharpen our performance marketing engine across search and social.

You’ll own campaigns end-to-end—from account structure and copywriting to landing page strategy and tracking integrity. If you’ve scaled performance marketing programs for B2B SaaS businesses with limited attribution and budget constraints, we want to hear from you.

Key Responsibilities

1. PPC Strategy & Execution
• Audit and optimise existing Google Ads campaigns for stronger SQL performance.

• Rebuild or restructure campaigns using a mix of Single Keyword Ad Groups (SKAGs) match types, and audience-based segmentation.
• Expand keyword strategy without compromising lead quality—balance volume with conversion efficiency.

1. Landing Page Optimisation
• Collaborate with internal content, product marketing, and design resources to fix underperforming PPC landing pages.
• Define and test messaging by persona (e.g., lettings vs. sales agents), use case (single vs. multi-branch), and stage in the funnel.
2. Attribution & Tracking
• Set up or enhance Google Tag Manager and GA4 tracking—including enhanced conversions and custom goals.
• Work with third-party vendors (e.g., Zoopla-referred GTM experts) to unblock conversion tracking challenges.
3. Channel Expansion & Experimentation
• Develop and test LinkedIn ABM campaigns targeting Tier 1/2 prospects with persona-led creative.
• Reignite competitor-focused Google campaigns (e.g., Alto vs. Reapit) with tailored landing pages.
• Partner with internal stakeholders on paid social retargeting and high-intent Facebook/Meta campaigns.
4. Reporting & Insights
• Provide weekly insights on CPL, CVR, MQL quality, and SQL conversion to inform spend decisions.
• Recommend when and how to scale the budget based on early signals, not guesswork.

Who You Are

• Several years of experience in performance marketing, ideally in B2B SaaS or tech-enabled services
• Proven track record of improving MQL-to-SQL efficiency across paid channels
• Deep expertise in Google Ads, GA4, and Google Tag Manager; familiarity with HubSpot and/or Salesforce a plus
• Strong understanding of attribution limitations and creative ways to test and learn
• Strategic thinker with a roll-up-your-sleeves attitude—comfortable working in high-autonomy environments
• Data-driven but customer-obsessed—knows how to balance metrics with real buyer behaviour
• Bonus: experience working with PropTech or vertical SaaS businesses

Nice to Have

• Experience creating or managing paid landing pages (e.g., Unbounce, Webflow, CMS-based pages)
• Ability to collaborate with content writers or UX designers to align campaign creative with funnel goals
• Familiarity with multi-branch buyer personas or regional segmentation

What Success Looks Like

• Increase MQLs from paid search by 20–30% within the first 60 days while maintaining CPL targets
• Deliver revamped landing pages for top campaigns with clear conversion improvements
• Build scalable templates and playbooks for continued in-house execution
• Provide a clear view of where budget should increase and what experiments are worth testing