Senior Player Analyst

Join our journey to create a new experience for The National Lottery and help us to power change for the greater good.

We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence across Europe which includes: Czech Republic, Austria, Greece, Cyprus & Italy.

While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do.  Join us as we embark on a once-in-a-lifetime, largescale transformation journey by creating a National Lottery that delivers more money to good causes.  

We’ll talk a bit more about us further down the page, but for now – let’s talk about the role and who we’re looking for…

A bit about the role…

We are looking for a Senior Player Analyst to join our Player Analytics team – a critical role supporting the

Director of Digital & Commercial Operations. This role is not about churning out dashboards – it’s about finding signals in noise and spotting opportunities others miss. You’ll be trusted to dive into complex datasets, create meaningful customer cohorts and surface insights that change how we engage and retain players. We’re looking for someone who doesn’t just answer the question, but answers the next one before it’s even been asked.

What you’ll be doing…

• Leading ad-hoc player analysis to uncover patterns, behaviours and commercial opportunities.
• Creating customer cohorts and optimising ‘player lenses’ to improve targeting, engagement and retention
• Identifying and quantifying the value of proposed product or marketing initiatives, prioritising based
• on impact
• Running deep-dive analysis that blends transactional, behavioural and digital journey data to give a
• rounded view of the player
• Turning insights into action: influencing proposition design, marketing activity and product optimisation
• Acting as a thought partner to leadership – challenging assumptions, validating ideas, and modelling outcomes
• Helping shape our test-and-learn culture by building hypotheses, designing tests and measuring results

What experience we’re looking for…

• Experience in data analytics ideally within a gaming, e-Commerce or fintech industry
• Proven record of extracting commercial value from complex datasets
• Highly proficient in writing structured and efficient SQL queries to manipulate large volumes of data; experience with Python or R for advanced analysis
• Strong experience in segmentation, clustering and cohort analysis
• Familiarity with CRO/MVT platforms and digital analytics tools (Adobe, Google Analytics, Piano, Quantum Metric)
• Experience building dashboards in Power BI, Looker, Tableau or equivalent
• A track record of influencing senior stakeholders through evidence-based storytelling
• Ability to turn unstructured questions into structured analysis and impactful recommendations
• Comfortable working independently, thriving on variety, ambiguity and solving novel problems

About us:

‍We’ve developed ground-breaking technologies, built player protection frameworks, and have a proven track record of making lotteries better. 

• Innovation - We pride ourselves on it! We’re constantly looking for new ways to excite our customers, bringing new products to enjoy which is all underpinned by our responsible play values and making them accessible to all.
• Giving back – Did you know that playing the lottery generates around £30m a week for charities and good causes in the UK? Our aim is to have doubled this number by the end of the first 10 year licence
• Sustainability – Our aim to be net zero by 2030 which would make us the first lottery provider globally to achieve thi
• Inclusion and accessibility – We are making all parts of The National Lottery inclusive – whether you play a game in a store or online. 

If you need any assistance or adjustments to this job description or in the application process, please contact a member of the talent team at [email protected] and we’ll be happy to help. 

**Being the custodians of the National Lottery license is a big responsibility, so all of our roles are subject to extensive background checks**

An inclusive reward offering with wellbeing at the centre…

At Allwyn, we’ve put together a range of inclusive benefits and policies to support our colleagues at every stage of their lives and careers.

Here’s a list of some of the fantastic benefits we offer…

• Company bonus scheme
• Matched pension contributions up to 8.5%
• 26 days annual leave + 2 Life Days (and bank holidays)
• Complimentary Private Medical
• Life Assurance
• Enhanced Maternity & Paternity leave
• £500 wellness allowance
• Access to nutritional advisor and personal trainers
• Discounted Health Assessments
• Complimentary Financial coaching

 Our benefits and policies reflect our commitment to wellbeing and inclusivity and are enhanced with features that benefit our colleagues (and their families). By offering a variety of benefits that support our colleagues, we continue to create a place of work where people feel rewarded and can succeed.

A place of belonging…

We want to create one of the UK’s most inclusive organisations – where people can bring the best of themselves, to do their best work, every day, for the benefit of good causes.

Allwyn is an Equal Opportunity Employer which prides itself in being diverse and inclusive. We do not tolerate discrimination, harassment, or victimisation in the workplace.  All employment decisions at Allwyn are based on the business needs, the job requirements, and the individual qualifications.  Allwyn encourages applications from individuals regardless of age, disability (visible or hidden), sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

We are a Disability Confident Leader which means we’ve taken proactive steps to ensure our workplace is accessible and inclusive for disabled colleagues and candidates. As part of this we offer an interview to disabled applicants who meet the essential requirements of the job.