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About Channel Factory
Channel Factory is a global leader in video technology, focused on enabling brand suitability and performance for advertisers. Our mission is to create a sustainable advertising ecosystem that prioritises consumer experience and aligns brands with content that matches their values. With cutting-edge solutions and a passionate team, we help brands connect with their audiences in meaningful ways.
About the Role
We are looking for a data-driven, results-oriented Senior Performance Specialist to execute cross-platform performance campaigns. You will be responsible for managing end-to-end paid media strategies across key platforms, including Google, Facebook, TikTok, Snapchat, LinkedIn, and X.
This role requires a strong analytical mindset, technical expertise, optimizing campaigns for business outcomes. You will be expected to confidently discuss technical implementations, provide strategic guidance to clients, and deliver data-backed insights in external meetings.
Key Responsibilities
- Develop, manage, and optimize performance campaigns across multiple digital channels, ensuring alignment with business objectives.
- Own budget responsibility for accounts, including margin management, forecasting, and optimization to maximize efficiency and ROI.
- Leverage data insights to drive strategic decision-making, ensuring campaigns deliver on KPIs.
- Implement and optimize cross-platform campaigns with a deep understanding of platform algorithms and auction dynamics.
- Utilize contextual and audience segmentation, creative testing, and automation strategies to improve campaign performance.
- Collaborate with internal stakeholders to drive campaign success.
- Stay ahead of industry trends, platform updates, and emerging technologies to maintain a competitive edge.
- Provide in-depth performance reporting, including actionable insights and recommendations for scaling initiatives.
- Attend and represent the team at regular external and internal client meetings.
- Mentoring junior members of the team to increase quality and performance.
Qualifications & Experience:
- 5+ years of hands-on experience managing campaigns across Google, Meta, TikTok, Snapchat, LinkedIn, and X.
- Analytical and critical thinking skills.
- Solutions-oriented mindset with great attention to detail.
- Keen eye for detail and understanding of budget management.
- Expertise in A/B testing, creative optimization, and audience targeting.
- Ability to work cross-functionally with internal teams and external partners.
- Strong communication and presentation skills.
- A proactive, problem-solving mindset with a passion for performance marketing.
- Deep expertise in conversion tracking, attribution modeling, and first-party data utilization.
- Proficiency in Google Analytics (GA4), Google Tag Manager (GTM), and tracking implementation across web and app environments.
- Strong understanding of incrementality testing, MMM and lift studies.
- Hands-on experience with third-party measurement & verification tools.
- Strong data-driven mindset with the ability to interpret analytics, optimize performance, and drive measurable outcomes.
About Channel Factory
Founded in 2010, Channel Factory is an award-winning marketing technology company that helps top global brands and agencies maximize YouTube advertising. Recognized as a technology innovator by Cynopsis and one of the fastest-growing companies by Inc., Channel Factory has served over three hundred of the Fortune 500 in delivering scalable, brand-safe, contextually aligned YouTube advertising software and services. By tapping into the deepest proprietary data pool on the market, the company enables highly customized, contextually aware, and dynamically optimized campaigns and provides industry-leading performance for a portfolio of clients across all industries.
Channel Factory is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organisation, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Channel Factory makes hiring decisions based solely on qualifications, merit, and business needs at the time. The company also has employee resource groups focusing on encouraging inclusion and diversity in the workplace, including an LGBTQ+ committee.
