Job Title: Senior Performance Marketing Manager
Team: Digital Marekting
Summary
We’re looking for an experienced and data driven Senior Performance Marketing Manager to join the Digital Marketing team at Jagex.
This role will play a critical part in shaping and executing digital marketing campaigns for RuneScape: Dragonwilds, supporting its growth during early access, major updates, geo expansions and full commercial launch.
You’ll focus on driving player acquisition, engagement, and reactivation across paid channels, while ensuring performance marketing plays a key role in Jagex’s strategic beats.
Working closely with teams across Partnerships, Merchandising, Social, and Product Marketing, you’ll help deliver integrated, high-impact campaigns that drive growth across platforms and regions. This is an exciting opportunity to contribute directly to the success of Jagex and help define the next phase of its digital growth.
Responsibilities:
- Shape and execute the digital marketing strategy for RuneScape: Dragonwilds from Early Access through to full launch, planning and managing paid campaigns across multiple channels.
- Drive branding and strategic beat campaigns strategy across all Jagex titles, ensuring alignment with overall marketing and creative direction.
- Build detailed audience segments and customised targeting strategies to enhance user acquisition and re-engagement performance.
- Oversee paid influencer marketing, collaborating closely with the Community team to align paid and organic initiatives.
- Manage budgets and optimise media spend across channels to meet revenue targets and maintain cost efficiency.
- Define and implement geo-expansion strategies, identifying new markets and scaling performance in key regions.
- Lead testing and optimisation, managing A/B tests for creative and landing pages to drive higher conversion rates and engagement.
- Partner with the Community team to shape and grow our social-growth strategy.
- Collaborate with our Partnership & Merchandising team on marketing campaigns.
- Utilise data from attribution platforms such as AppsFlyer, Singular, Gamesight, and Google Analytics to drive continual improvements in campaign strategy
- Report on campaign performance, turning insights into actionable recommendations for both marketing and executive stakeholders.
Required Qualifications:
- 5+ years of experience in performance marketing with proven success in gaming.
- Hands-on experience with major ad platforms and marketing channels including Meta, Google Ads, TikTok, and DSPs.
- Experience designing and executing influencer marketing campaigns that drive measurable performance, engagement and brand awareness.
- Results focused, with demonstratable success of driving product growth at scale through paid media campaigns.
- Proficiency with attribution tools such as AppsFlyer, Singular, Gamesight, and Google Analytics.
- Strong problem-solving skills and the ability to interpret complex data into clear, actionable insights.
- Sharp focus on ROI and efficiency, with experience optimising campaigns against departmental and business KPIs.
- Excellent communication skills and experience collaborating across teams on both technical and creative projects.
- Highly adaptable, thriving in a rapidly evolving digital marketing landscape.
- A pragmatic growth mindset, always looking for opportunities to improve, experiment, and overcome challenges.
- Proven ability to operate in a fast-paced, metrics-based environment with autonomy and accountability.
What we offer:
- When you join Jagex you can look forward to a generous Perks & Benefits package including:
- Private Healthcare, including Dental Plan.
- Minimum 6% Pension contributions.
- Employee Assistance Programme & onsite Counselling.
- Life Insurance.
- Discretionary annual performance bonus.
- Enhanced family leave policies from day 1.
- Flexible working hours.
- 25 days annual leave + Bank holidays & the option to buy/sell holidays + so much more!
About Jagex:
Jagex is a leader in developing and publishing deep, engaging online games that connect millions of players worldwide. Best known for the RuneScape franchise, which includes two of the world’s longest running and most successful MMORPGs, in Old School Runescape and Runescape, and the open-world survival crafting game, Runescape: Dragonwilds; we have proven success in delivering immersive Forever Games and fostering strong player communities.
We strive to foster an inclusive workplace built on trust, autonomy, and a shared passion for creating forever games.
Our values guide everything we do: We Embrace Fellowship by collaborating and sharing openly. We Hone our Craft by always learning and improving; we Honour our Vows by being honest and transparent; we are our Customers’ Heroes by striving to understand our team & player needs, and we Seize The Day by making the most of every opportunity.
With over two decades of experience, and over 400 people in our team, we continue to innovate in live game development, leveraging data-driven insights, and a commitment to player-first game design. We have a diverse and talented team where creativity, collaboration, and community-driven game development drives everything we do.
As part of Jagex, you’ll have the opportunity to work on a globally successful franchise, contribute to exciting new projects, and be part of a company that hugely values both our employees and our players.
