We’re very proud of our achievements:
In July 2024, we secured a $200M investment led by General Atlantic to help revolutionise women’s health, and became the first purely digital consumer women’s health app to achieve unicorn status! 🦄
We’ve had 380M+ downloads, have over 70M monthly users, are #1 by installs in the iOS Health category, hit 4.9 stars on the App Store (3M+ reviews), are backed by 9 VCs, had a 40% revenue increase last year, and topped a valuation of $1B.
We’re a growing, ambitious HealthTech business building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better.
Our cycle, ovulation and pregnancy tracking, educational content and anonymised community platform have been trusted for years by millions to help them feel more in control of their health every day.
Now, we’re harnessing the power of data analytics and AI to build a smarter future, one where we all know our bodies better, with an aim to become the essential health partner to women worldwide.
The Job
One of the key pillars to our growth is User Acquisition, and few UA teams can boast the history of success we’ve had since our founding.
Every day, they run, control and optimize a wealth of high quality creative media to deliver our message and continue the successful growth in the user base we’ve enjoyed Year on Year since 2015.
Join our team of 5 as a Senior Performance Marketing Manager! You'll manage mobile app UA campaigns, collaborate with teams and partners, and optimise performance across channels like Facebook, TikTok and others.
Your Experience
Must have:
- Experience: 5+ years of experience in digital marketing, with a minimum of 3 years specializing in mobile app UA channels.
- Technical Skills:
- Proficient in Facebook Ads, TikTok, Snapchat, and other relevant channels and tools;
- Strong understanding of bidding strategies, attribution models, and campaigns management;
- Experience in working with marketing APIs and with automation tools.
- Analytical Skills:
- Advanced data analysis and problem-solving skills;
- Ability to interpret complex data sets and translate them into actionable strategies.
- Privacy: Understanding of principles of GDPR, CCPA and other regulations;
- Creativity: Strong copywriting skills with a proven ability to craft engaging and high-performing ad creatives.
- Soft Skills:
- Excellent communication and collaboration skills;
- Self-motivated, detail-oriented, and results-driven.
What you'll be doing
You'll be responsible for:
- Manage end-to-end campaign setup, including budget allocation, creatives assets management: ad copies and creatives requests;
- Continuously monitor, analyse, and optimise campaigns for KPIs;
- Collaboration with multiple teams within the organisation: privacy, AdTech, finances, product, analytics, creative studio and others;
- Communication with external partners: MMPs, AdNetworks, freelancers;
- Present regular performance reports and strategic recommendations to stakeholders;
- Stay updated on the latest AdNetworks trends, tools, and best practices;
- Identify and test new opportunities for scaling campaigns and improving efficiency.
#LI-YY1 #LI-Hybrid
Salary Range - gross per month
€4.100—€5.850 EUR
Salary Range - per year
£74,000—£85,000 GBP
Salary ranges may vary depending on your skills, competencies and experience.
Reward
People perform better when they’re happy, paid well, looked after and supported.
On top of competitive salaries, Flo's employees have access to:
- A flexible working environment with the opportunity to come into the office and work from home
- Company equity grants through Flo’s Employee Share Option Plan (ESOP)
- Paid holiday and sick leave
- Fully paid female health and sick leave, in addition to holiday and regular sick leave
- Workations - an opportunity to work abroad for two months a year
- Six months paid maternity leave, and one months paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents
- Career growth, progression, and learning development resources
- Annual salary reviews
- Unlimited free premium Flo subscriptions
- A whole host of other benefits (health/pension/social schemes)
Our Culture
We’re problem solvers, we’re adaptable, we’re empathy driven and results led.
People here like working in a fast-paced, multi-national, multi-cultural and ever changing environment. Everyone has an impact on a powerful mission, and is happy to roll their sleeves up to ideate solutions and put them in place. Being part of a growing business means that sometimes it's not easy and we work hard, but our mission is always at the forefront of what we do.
Diversity, Equity and Inclusion
The strength of our workforce is in the diverse backgrounds of our employees, and Flo is committed to applying its equal opportunities policy at all stages of recruitment and selection. This means recruitment and selection of talent into Flo Health companies is only based on individual merit and qualifications directly related to professional competence. Shortlisting, interviewing, and selection will always be carried out without regard to gender identity or expression, sexual orientation, marital or civil partnership status, color, race, nationality, ethnic or national origins, religion or beliefs, ancestry, age, veteran status, mental or physical disability, medical condition, pregnancy or maternity status, trade union membership, or any other protected characteristics.
By applying for the above role, you confirm that you have reviewed our privacy notice for job applicants: https://flo.health/privacy-policy-for-job-applicants
Flo Health Inc. London, England Office
London, United Kingdom, WC1N 3AX
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