Senior Performance Marketing Executive

Company Description

Hello! We're Teya.

Teya is a payment and software service provider, headquartered in London serving small, local businesses across Europe. Founded in 2019, we build easy to use, integrated tools that enable our members to accept payments and boost business performance.

At Teya we believe small, local businesses are the lifeblood of our communities.

We’re here because we don’t believe there’s a level playing field that gives small businesses with a fighting chance against the giants of the high street.

We’re here because we see banks and legacy service providers making things harder for them. We don’t think the best technology or the best service should be reserved for those with the biggest headquarters.

We’re here to fight for a future where small, local businesses can thrive, and to commit the same dedication they offer all of us.

Become a part of our story.

We’re looking for exceptional talent to join our mission. We offer a chance to create impact in a high-energy and connected culture, while benefiting from continuous learning opportunities, a supportive community which is proud to serve our mission, and comprehensive benefits.

Job Description

To significantly scale qualified new customer leads and sales, via digital Performance Marketing channels, at an efficient ROI.

• Execute and optimise Performance Marketing channel activity, with a focus on significantly scaling new customer sales and leads at an efficient ROI.
• Support the Performance Marketing Manager with key insights and ideas to help drive the new customer acquisition strategy.
• Ensure a continuous and robust test and learn strategy is in place for all activity.
• Ensure all activity is tracked comprehensively and provide accurate reporting of campaigns and high quality and actionable analyses and insights from data.
• Communicate strategy and results clearly to the team.
• Work with the Creative team to deliver ads that truly stand out and are effective.
• Channel responsibilities include, but are not limited to, Google Ads (Search, Shopping, Performance Max, Demand Gen, YouTube), Paid Social (e.g. Meta, TikTok, LinkedIn), Programmatic & Display, and Affiliates.
• Channel responsibilities and deliverables include:
  • Account and campaign structures
  • Audience targeting structures and testing
  • Keyword structures, match types, management, and expansions
  • Bidding strategy and management
  • Budget allocation and optimisation
  • Ads, assets, and ad copy testing
  • Creative ideation and testing
  • Messaging and offer testing
  • Landing page and conversion testing
  • Reporting

Qualifications

• 2+ years of demonstrable experience in executing high performing new customer acquisition campaigns on Meta Ads, Google Ads, or other Performance Marketing platform
• Strong data analysis and numerical skills, and comfortable working with multiple large datasets to make informed decisions and deliver actionable insights
• High proficiency with analysis and visualization tools (e.g. Microsoft Excel, Google Sheets, Google Data Studio, Tableau, Power BI)
• Proficiency in SQL preferred (or other programming language)
• An understanding of attribution, pixels, tags, and other marketing technology
• Intelligent, ambitious, and hard-working
• Strong attention to detail and the ability to effectively multi-task to clear timelines
• Ability to think creatively, and act fast to identify and resolve problems
• A Business, Digital Marketing, or other numerate degree preferred

Additional Information

The Perks

• We trust you, so we offer flexible working hours, as long it suits both you and your team;
• Physical and mental health support through our partnership with GymPass giving free access to over 1,500 gyms in the UK, 1-1 therapy, meditation sessions, digital fitness and nutrition apps;
• Our company offers extended and improved maternity and paternity leave choices, giving employees more flexibility and support;
• Cycle-to-Work Scheme;
• Health and Life Insurance;
• Pension Scheme;
• 25 days of Annual Leave (+ Bank Holidays);
• Office snacks every day;
• Friendly, comfortable and informal office environment in Central London.