Motorway is the UK’s fastest-growing used car marketplace – our award winning, online-only platform connects private car sellers with over 7,500 verified dealers nationwide, who compete to offer the best price. Founded in 2017, our technology makes the process refreshingly easy, earning us an 'Excellent' Trustpilot rating with over 70,000 reviews. We're not just building a platform; we're changing how people sell cars.
Backed by leading investors like Index Ventures and ICONIQ Growth, and following a successful $190 million funding round, we're on a mission to transform the used car market.
The roleThe Senior Paid Social Manager is a pivotal role that sits within our multi-disciplined marketing function and is responsible for driving brand equity and profitable new user growth across our in-house social and video ecosystem. You will lead the delivery and execution for platforms including Meta, TikTok, Reddit, and YouTube, focusing on a full-funnel approach that spans from high-impact brand storytelling to performance- driven conversion formats.
You will be responsible for managing significant multi-million pound budgets, ensuring every pound is deployed effectively to meet our ambitious growth targets. You’ll take ownership of testing and optimisation using data-driven insights to ensure we are continually growing and evolving our social channels. Working closely with our agency partners and ad platforms, you will identify our biggest opportunities, collaborating with cross-functional teams to drive creative and performance initiatives forward.
This is a unique opportunity to join an exceptional team in a fast-paced and rewarding environment that is transforming the used-car market.
Lead the end-to-end media strategy for paid social and video, building a best-in-class internal operation.
Manage and scale Paid Social and Video campaigns across Meta, TikTok, Reddit, and YouTube - balances awareness and conversion formats to drive higher ROI and brand equity.
Own the budget & investment strategy, making data-backed decisions on where to scale spend and pull back for efficiency.
Execute a robust performance creative strategy, partnering with internal and external Brand and Creative teams to produce platform-specific assets and leverage creator, influencer and user-generated content (UGC).
Drive YouTube Brand activity, leveraging video formats to build long-term brand health alongside immediate performance goals.
Analyse in-depth full funnel performance using a mix of platform data and broader measurement frameworks (like Brand Lift or MMM) to provide clear, actionable recommendations.
Explore and implement innovative strategies, such as advanced audience expansion, value-based bidding, and creative automation.
Own the experimentation roadmap, developing hypotheses for A/B creative and audience tests and sharing those learnings across the business.
Collaborate cross-functionally with Analytics, Creative, and Product teams to align social strategy with wider business goals and technical tracking requirements.
Act as the subject matter expert on platform features and shifting behaviors to proactively test new growth strategies.
Media planning specialist: Proven ability to build a media plan from scratch, understanding how to sequence awareness-led video with conversion-led social to drive a customer through the funnel.
Solid experience in paid social (specifically Meta and TikTok), with a proven track record of scaling volumes within agreed efficiency thresholds.
Budget management: Proven experience managing and scaling large, high-growth budgets (6-7 figures monthly) while maintaining strict performance efficiency.
Strong background in video marketing, with experience activating and measuring YouTube Brand or performance campaigns.
Proven experience in measuring brand-led social through methodologies like Brand Lift surveys or working with analytics teams on Media Mix Modelling.
Excellent analytical skills, with the ability to distill complex data into clear insights using Excel, Google Sheets, or data visualisation tools.
Creative-first mindset, with an understanding of what drives engagement on social platforms and how to brief for high-performing video content.
Collaborative mindset: A proactive individual contributor who enjoys working in a partnership with Brand and Creative teams to ensure their creative vision is backed by the best media strategy possible.
Strong technical understanding of tracking, tagging (Pixels, CAPI), and cross-platform measurement.
A strong communicator capable of managing relationships with platform partners and internal stakeholders alike.
Experience in a fast-paced growth company - you are a proactive self-starter who takes ownership and can pivot quickly based on performance data.
Screening Interview - 30 minutes with Talent Partner
First Interview - 60 minutes with Hiring Manager
Second Interview - 45 minutes with Marketing Stakeholder
Final Interview - 45 minutes with Head of Brand
