Lead European paid-media strategy, planning, and buying for original content, live events, and brand initiatives. Manage agencies and cross-functional teams, set KPIs, build audience-led media plans, run test-and-learn programs, manage budgets and timelines, prepare forecasts and performance reports, perform pre/post-buy audits and optimizations, and secure premium media partnerships.
Join us in shaping the future of entertainment! We’re seeking a Senior Media Manager to lead media strategy, planning, and buying in Europe. This role focuses on creating innovative campaigns for original content, live events, and brand initiatives, using both traditional and digital channels.
You’ll manage media agencies, collaborate with cross-functional teams, and implement best practices to deliver effective, data-driven advertising. The ideal candidate is a skilled strategist, project manager, and relationship builder with experience in planning and executing multi-country media campaigns.
If you’re passionate about entertainment and eager to make an impact, this opportunity is for you!
Requirements
- Act as a strategic partner between creative marketing and agencies to develop creative, effective and holistic paid media strategies for our marketing campaigns grounded in audience insights.
- Develop a data-informed perspective on audience opportunity and prioritization for media, gaining alignment with internal teams.
- Set media goals and KPIs and devise strategies to achieve and measure them. Responsible for adapting and adjusting strategies and plans based on evolving developments and changing conditions.
- Build storytelling materials that outline audience-led media strategies and be able to present confident and concise media recommendations to senior leaders and talent.
- Develop test and learn scenarios to continue to innovate and accelerate media performance.
- Manage budgets and timelines for media campaigns.
- Prepare forecasts and performance reports that monitor key media metrics, quality, and campaign performance.
- Oversee pre-launch and post-buy performance audits and optimization efforts to ensure the integrity and efficiency of the media plans.
- Interface directly with networks, affiliates and partners to inspire and develop new advertising programs and secure premium media.
- Seek and evaluate strategic media opportunities and serve as a thought-leader on new and innovative ways to reach and connect with our customers.
Benefits
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