Senior Paid Media Director (Search & Social)

Job Description:

About dentsu

As champions for meaningful progress, we help our clients to win, keep and grow their best customers with best-in-class services and solutions in media, CXM, and creative. We all are striving to be a force for good — for our people, for our clients, for the industry and for our society. We keep our people at the centre, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

With more than 66,000 dedicated specialists teaming across 143 markets, our ‘8 ways’ shape and guide the way we do things here, so that, together, we can achieve the ‘never before’ for our clients, for society and for each other. We dream loud. We inspire change. We team without limits. We all lead. We make it real. We climb high. We choose excitement. We are a force for good. We are dentsu.

Your team

The Global Addressable Media team is working across London and Amsterdam, delivering digital media services to connect brands with consumers via best-in-class digital ad experiences and drive sustainable growth. We believe in the core principle of Value for All, by leading the transformation of the digital advertising industry so it creates an honest, clear & meaningful value exchange for our people, clients, society, consumers and the media industry. Together with 100 like-minded colleagues we run digital campaigns for advertisers over 50+ markets around the world. We have over 30 different nationalities in our teams and work closely with teams of Google, Meta, Amazon and many others to learn and use the most of those technologies. If you want to lead the transformation of the digital advertising industry with us, this role is just for you!

If you are interest in learning more about our team, have a look at our team video here!

Role purpose

The purpose of this role is to lead our Paid Search & Social capability by providing best-in-class innovative work for our clients and represent and share this work in the Addressable Media Community (including leadership across our P6 and E10 markets).

The Senior Paid Media Director (Search & Social) will lead our Paid Search & Social capability on all pillars of our Global Addressable OKR including; solutions, commercials, product, talent, operational excellence, and community and thought leadership (more detail in key accountabilities). The Senior Paid Media Director (Search & Social) will work in close partnership with the other Capability leaders on Programmatic, Performance Marketing, and Search to develop our cross-channel strategy. In addition he/she will work with the global addressable leadership team on the various pillars in the Global Addressable OKR.

What are you going to achieve?

The Senior Paid Media Director (Search & Social):

• Has a core responsibility to lead and shape our Paid Search & Social capability in a fast-pace developing industry. By truly understanding the industry landscape and developments, and our evolving client needs you define leading innovative paid search & social services enabled by a great culture and strong talent that help our clients and our business grow.

• Strategic Solutions – partners with our head of Addressable Media Solutions with the shaping of our capability into client-centric solutions by integrating and packaging our search & social capability. Represents our search & social capability in pitches.

• Commercials – partners with our Client growth & business development Director on a commercial strategy for our search & social capability – including client- and supply side revenue – and with this supports our commercial targets on OM and OM%.

• Product – Informs our integrated product team with the required tools and products to deliver best-inclass  search & social services. Takes a leading role in the assessment and consultancy on suitable social Platforms & Partnerships.

• Talent – leads the translation of the search & social capability to our wider Addressable Talent Framework including required capabilities, training and certification of search & social roles by level. Supports our talent recruitment and retention of social talent.

• Operational excellence – defines what good looks like by partnering with our Operations Director on the representation of search & social in campaign processes to protect quality assurance and playbooks.

• Community & thought leadership – Represents our Paid Social Capability and facilitate information and resource sharing (case studies, interesting articles) in our teams and in the Global Addressable Media Community. You are our search & social thought leader – develop 2 content pieces annually and with this drive innovation.

• Enables high performing teams, ensuring best practice as well as improving processes and procedures to enhance delivery capabilities.

• Taking an active role in developing the search & social team’s talent as well as assessing needs.

• Representing Dentsu new business pitches, contributes to pricing structures and attending sales meetings when needed to actively contribute to product and business strategy.

• Maximizing on internal knowledge-sharing, aligning goals with the direction of the wider company to capitalize on competitive advantages.
 

Who are you?

• You have 7+ years’ experience in digital marketing and paid search and/or social media advertising, including previous roles such as Paid Social / Search Media Manager, Paid Social /Search Media Lead, Paid Social /Search Partner etc.;
• You have leadership and management skills by leading a team.
• You have proven experience with developing and executing paid social media advertising strategies that align with the organization's overall business objectives and our global clients;
• You are up-to-date with the latest trends, tools, and technologies in digital advertising and primarily Paid social media;
• You have experience with building and maintaining a network;
• You are extremely  passionate about (paid) search & social media and able to inspire people and have the right approach on a global level;
• You have a deep understanding of the industry landscape and developments, and moreover our evolving client needs. You are a leader that will help us to define our innovative paid search & social enabled by a great culture and strong talent that help our clients and our business grow;
• You are an exceptional communicator; is able and confident to represent our capability to internal- and external stakeholders;
• You have proven track record on thought leadership; participated in panels, published articles etc..

What do we offer?

• 3 extra days off (yes, at dentsu we take your well-being very seriously) - next to 25 annual holiday days off there are 3 Well-being Days;
• 2 Social Impact Days - you can volunteer for the cause of your choice;
• Extensive learning and development possibilities - wide range of in person and online training courses;
• Clear career progression - you can grow towards a Director position; Needless to say that besides the vertical growth in your role there is plenty of opportunity to grow horizontally as well;
• Plenty of room for socializing and other cool things besides work, such as Friday afternoon drinks, boot camps, yoga lessons, karaoke, a game of FIFA or table tennis and the well-known dentsu parties;
• A hybrid work model, we work 3 days at the office, 2 days at home;
• And, of course, a good salary and excellent fringe benefits.
   

Social Impact

As a global leader in media and digital communications, we understand the power we have to influence the way that people think, feel and act. We are not simply spectators.

• Sustainable World

When it comes to climate action, there is no room for compromise. We are proud to be one of the first companies in the world to have our net zero target validated under the new SBTi Net-Zero Standard. 

• A Fair and Open Society

We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing.
 

•             Digital for good
Healthy world needs healthy media. We are increasing our focus on digital empowerment, well-being and responsible content, including eliminating fake news and hate speech.

https://www.dentsu.com/who-we-are/social-impact
 

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