Senior OOH Planning & Buying Manager

Job Description:

Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

As part of the Posterscope Planning and Buying division, the Craft Team is responsible for delivering OOH solutions for any advertisers who have specific location-based briefs, or other very granular OOH requirements. This incorporates local store support, event targeting, regional targeting, and other smaller budget campaigns.  We activate campaigns across a wide variety of advertisers, including the likes of The Co-Operative Group, Screwfix, The Gym Group and Wickes.  The focus of the Craft team is on delivering highly targeted campaigns as efficiently as possible, making full use of our ECOS, our planning and data management platform. In addition to the regional focus, we also plan and buy OOH campaigns on behalf of a number of Independent Media Agencies, with clients ranging from Burger King and Royal Bank of Canada to Hiscox Business Insurance, Greene King and Tony Chocolonley.

We’re hiring for a Senior OOH Planning & Buying Manager to join the team in London.

Purpose of the Role

As Senior OOH Planning & Buying Manager you’ll be responsible for leading and owning key client relationships, delivering high-quality OOH solutions that meets client, business, and commercial objectives through working closely with other internal teams to deliver the full end-of-end of an OOH campaign. The Senior Manager will liaise and work with the Craft Directors and Head of Craft on any business development and growth opportunities, and will play a key part in coaching, mentoring and leading the executives and assistants within the team.

You’ll have support from the Head of Craft/Craft Directors to deliver client pricing guarantees, our Innovation team to identify and sell in new creative-focussed and bespoke opportunities in market, and our data, insight and research team to understand new data products, as well as research solutions. Working across the team to ensure all planning and buying for allocated briefs and any specified clients follows the Planning & Buying (P&B) framework and is delivered efficiently and at a consistently high standard. 

Key Responsibilities

• Receive, interrogate and respond to OOH briefs that meet client campaign objectives / KPIs and with the required detail e.g. plans, rationale documents, and identifying opportunities for organic growth.
• Develop strategies for OOH that adhere to buying and delivery of client contractual pricing guarantees / PRFs and audits with leadership from the Dentsu OOH Investment lead, pricing all plans in line with OOH pricing strategy.
• Ensure the correct booking process has been adhered to and media detail information is accurately loaded onto ECOS in a timely fashion to enable activation and performance reporting.
• Ensure added value and all audit data/information is correctly accounted for on ECOS (where applicable) and is included in the appropriate Post Campaign Analysis (PCA).
• Be the go-to lead for OOH at the agencies for specified clients, assisting with regular presentations / updates to ensure strong OOH knowledge, market developments and new opportunities to market as required.
• Work with relevant media owners to ensure working relationships and practices are as effective and efficient as possible to deliver specific agency targets and organic growth opportunities.

Qualifications + Skills

• Excellent OOH knowledge and broad experience of planning and buying, alongside the ability to use industry and internal planning and administration tools, especially ECOS applications including Maps/Project and Route.
• Able to build strong, positive day to day working relationships with media owner partners and internal stakeholders in Planning and Buying.
• Strong negotiation skills to ensure pricing guidelines are adhered to.
• Strong project management skills to handle a high volume of work and allocate resource and work type in the most efficient and effective way.
• Excellent communication skills with the ability to identify and highlight any issues or opportunities.
• Able to portray a professional demeanour, whether working in person or remotely, so you remain ‘client facing ready’ at all times.
• Excellent administration skills with high levels of accuracy and attention to detail.

What we offer

• This is a permanent role.
• The team is based in our London office but operates under flexible working arrangements. The team are currently in the office every Wednesday and typically one other day each week.
• As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs.

Inclusion and Diversity

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures. 

We are happy to discuss flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams. 

#LI-Hybrid

Location:

Brand:

Time Type:

Contract Type: