Senior New Business Manager

About WPP Production

WPP Production is the world’s leading creative content production company. Born to make the best work brilliantly, we combine craft, insight and technology to bring creative work to life for many of the world’s most famous brands.

Department Summary

The Growth Team is responsible for driving incremental revenue for WPP Production. Focussed primarily on New Business, the team is one of the few that works closely with all departments across the business to deliver best in class responses to client requests for proposals. Often the first touch-point a new client has with the company, the team plays a critical role in presenting WPP Production in the best possible light whilst living and breathing the company values. 

Senior New Business Manager

The role 
The Senior New Business Manager plays a central role in driving WPP Production's growth, leading pitch responses, RFx submissions and client presentations that clearly articulate our value and deliver winning results.

This role blends strategic thinking with strong project leadership. You’ll take ownership of multiple opportunities — managing timelines, inputs, and stakeholders to ensure every response is delivered on time and to the highest standard — while also shaping the story that ties it all together.

You’ll be responsible for creating a clear red thread and a compelling narrative that connects disparate materials into a cohesive, client-centric story. Working alongside client leads, you’ll ensure every submission has a strong overarching narrative — one that is distinct, persuasive, and directly addresses the client’s brief and objectives.

You’ll help define the strategic approach for each opportunity, ensuring the story, structure, and positioning of every response reflect WPP Production's proposition and competitive advantage. You’ll balance creative flair with commercial understanding — able to explain how our operational model works, why it’s effective, and what it delivers for clients.

Key activities:  

• Take ownership of specific new business opportunities, leading the process end-to-end — from strategy to submission.
• Develop cohesive and compelling narratives that bring together strategy, operations, and creative thinking into a unified client story.
• Shape and articulate operational models and value propositions clearly — demonstrating how they work, why they matter, and the benefit to the client.
• Collaborate with internal stakeholders and client leads to ensure each response and presentation has a strong, client-centric narrative.
• Liaise with WPP agencies and colleagues on multi-agency opportunities.
• Build strong relationships with key stakeholders in WPP Production, WPP, WPP OpCos, and intermediaries.
• Support the ongoing development of case studies, marketing collateral, and credentials materials.
• Ensure the New Business Growth Hub is up to date with high-quality content that adheres to brand guidelines.
• Monitor and evaluate competitor activity and broader industry trends to keep WPP Production’s positioning sharp and differentiated.

Requirements 

• Exceptional writing and storytelling skills, with the ability to connect complex ideas into clear, persuasive narratives.
• Strategic thinker who can distil complexity into clarity and align ideas to client needs and business outcomes.
• Excellent verbal communication skills and confidence engaging with senior stakeholders across WPP Production, WPP, and client organisations.
• Highly organised and comfortable managing multiple projects and large volumes of content across stakeholders.

Diversity and Inclusion 

WPP Production is committed to diversity and inclusion, through our ideas, our people, how we behave and conduct ourselves. Creating a truly inclusive culture at all levels of the organisation that encourages different points of view, making WPP Production not only a better company and place to work but an environment where everyone experiences connection, opportunity and a sense of belonging.

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