Head of B2B Marketing Operations

The Opportunity:

Ready to transform how we drive growth marketing excellence? We have bold growth plans through 2025 and beyond, and we're looking for a strategic marketing operations leader to help accelerate our trajectory.

Reporting to the Senior Director of Growth Marketing, you'll play a critical role in managing our marketing technology stack and scaling operational processes to support lead generation and revenue growth. This role involves leading a team of three while executing strategic projects, working cross-functionally with Sales and Product to ensure seamless operations and impactful outcomes across the prospect and customer journeys.

What will you be doing?

• Strategic Oversight & Execution:
• Own and optimise the performance of our marketing technology stack, including Marketo, Customer.io, LeanData, ensuring effective integration and alignment with business objectives.
• Lead initiatives to scale marketing operations globally, driving improvements that enhance customer communications and pipeline growth.
• Partner with RevOps and Customer teams to align operational strategies with organisational goals.

• Campaign & Communication Management:
• Oversee and support the execution of marketing campaigns in Marketo and Customer.io, ensuring campaigns are set up with accurate tracking, segmentation, and performance measurement.
• Design and implement global nurture and communication programs, supporting both top-of-funnel lead conversion and customer engagement goals.
• Collaborate with the Customer Marketing team to enable personalised, compliant, and impactful customer communications that drive upsell, cross-sell, and retention.

• Data & Insights:
• Ensure data accuracy and integrity across marketing and sales systems, troubleshooting routing errors and data discrepancies.
• Maintain and improve the marketing attribution model to provide insights on campaign performance and ROI across the lead and customer journey.
• Analyze campaign and lifecycle communication data, providing actionable insights to optimise strategy and execution.

• Process Innovation:
• Develop and document scalable processes for marketing automation, campaign management, and customer communications.
• Ensure compliance with GDPR, CASL, and CAN-SPAM regulations across all marketing and customer communications.
• Partner with teams to enable effective data flow and reporting between Marketo, Customer.io, Salesforce, and other integrated platforms.

• Team Leadership & Development:
• Line manager of three team members, actively contributing to execution and serving as a resource for the team by fostering expertise in marketing operations through hands-on support and
• Partner with leadership to identify growth opportunities and lead initiatives to expand operational capabilities.

What will you need to succeed?

• Recent leadership experience in a similar Marketing Operations or Marketing Automation role, ideally in a global B2B tech environment.
• Proven experience with marketing automation tools such as Marketo and Customer.io (preferred), Eloqua, Pardot, or HubSpot.
• Advanced knowledge of CRM platforms (Salesforce preferred), with expertise in campaign execution, lead management, and reporting.
• Familiarity with process-building tools like LeanData and similar platforms.
• Strong technical acumen and hands-on experience troubleshooting integrated marketing and customer communication platforms.
• Deep understanding of email and communication best practices, including compliance with GDPR, CASL, and CAN-SPAM.
• Expertise in data analysis, visualisation, and the ability to derive insights to inform strategy.
• Experience running ABM campaigns is a big plus.
• Bonus: Familiarity with HTML/CSS for email templates or landing pages.
• Exceptional problem-solving and project management skills, with a balance of strategic vision and execution.
• Highly collaborative, with the ability to influence and align cross-functional teams.
• A growth mindset with the ability to prioritise and adapt in a fast-paced, results-driven environment.

If you’re passionate about marketing operations and process optimisation and you thrive in a dynamic, fast-paced environment, we encourage you to apply and be a key driver of marketing excellence at TravelPerk.

Our Benefits

💰 Competitive compensation, including equity in the company;

🌴 Generous vacation days so you can rest and recharge;

💊 Health perks such as private healthcare or gym allowance, depending on location;

🧩 "Flexible compensation plan" to help you diversify and increase the net salary;

🥳 Unforgettable TravelPerk events, including travel to one of our hubs;

💙 A mental health support tool for your well-being;

📈 Exponential growth opportunities;

🫶 VolunteerPerk - We offer 16 paid hours per year that you can use to give back to society by volunteering for a charity of your choice;

🌎 "Work from anywhere" in the world allowance of 20 working days per year;

📚 IRL English or Spanish Lessons are held in the Barcelona office;

👶 Parental leave: 12 to 16 weeks, based on location and eligibility factors.

How We Work & Values

Our Vision is for a world where TravelPerk is the platform for human connection in real life (IRL). We take an IRL-first approach to work, where our team works together in person 3 days a week. As such, this role requires you to be within commuting distance of our Barcelona hub. We fundamentally believe in meeting in real life to improve connectivity, productivity, and creativity, ultimately making us a great workplace.

At TravelPerk, we prioritise experience and potential over academic qualifications for this role. We believe that talent and ability aren't always reflected in formal credentials.

TravelPerk is a global company with a diverse customer base—and we want to ensure that the people behind our product reflect that. We're an equal opportunity employer, meaning you're welcome at TravelPerk regardless of your appearance, where you're from, or anything else that makes you.

You can check about our values here and see our IRL approach in this video. We'll guide you through our culture and explain how it will underpin your success in this role.

Read more about our latest updates here.

We provide relocation assistance for certain roles. Please specify your need for this in your application, and we will evaluate the possibility on a case-by-case basis. English is our official office language, so we request that resumes be submitted in English for effective communication.

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