The Senior Marketing Operations & Analytics Manager will build data-driven marketing systems, oversee tech stacks, and enhance operational efficiency to support strategic decisions.
Help us use technology to make a big green dent in the universe!
Kraken powers some of the most innovative global developments in energy.
We’re a technology company focused on creating a smart, sustainable energy system. From optimising renewable generation, creating a more intelligent grid and enabling utilities to provide excellent customer experiences, our operating system for energy is transforming the industry around the world in a way that benefits everyone.
It’s a really exciting time in energy. Help us make a real impact on shaping a better, more sustainable future.
We’re hiring our first Marketing Operations leader - someone who is excited to build modern systems, workflows, and analytics foundations from the ground up. This is a uniquely impactful role for a hands-on builder who loves solving complexity, operationalising strategy, and creating clarity across a fast-scaling global organisation.
If you want to architect the future of how we plan, measure, and execute marketing we’d love to hear from you.
What you'll do
- Build the core infrastructure for data-driven marketing creating scalable systems, integrations, and automated workflows that provide clean, reliable insights.
- Create a unified, organisation-wide view of our audiences, leveraging firmographic, behavioural and product data to power segmentation and cross-channel campaigns.
- Develop and own dashboards and reporting frameworks, providing real-time visibility into pipeline health and contribution, campaign performance, conversion trends, and data hygiene.
- Partner closely with marketing, sales, product and customer success teams to define data needs, improve processes, and ensure insights drive strategic and tactical decisions.
- Help Kraken understand and interpret our own data, uncovering insights that shape how we communicate with the market and tell compelling, data-backed stories to our audiences.
- Oversee our marketing and GTM tech stack, including HubSpot, analytics tools, audience platforms, and integrations.
- Guide campaign performance measurement, ensuring we can accurately assess effectiveness, ROI, and opportunities for optimisation.
- Drive operational consistency, documenting workflows, establishing best practices, and ensuring data governance across teams.
- Troubleshoot and continuously improve our systems, experimenting with new tools, features, and automation to keep our operations future-ready.
What we're looking for
- 5+ years in marketing operations, revenue operations, GTM systems, or comparable roles in B2B SaaS or enterprise software.
- Technical fluency across CRM and marketing automation ecosystems (preferrably HubSpot) and comfort designing integrations, lead flows, routing logic and data pipelines.
- Strong analytical and problem-solving skills, with the ability to turn complex business questions into actionable dashboards and systems.
- Experience building scalable, maintainable workflows and lifecycle programmes from scratch.
- Clear, confident communicator able to work with both technical teams and executives, translating data into insights and decisions.
- Detail-oriented and process-driven, with strong documentation habits and data accuracy discipline.
It would be great if you also had
- Experience with AI/ML-driven automation or prototyping.
- Global marketing operations experience.
- Knowledge of sales and customer success tooling (Salesloft, 6sense, Outreach, Gong).
- HubSpot and/or Google Analytics certifications.
- Familiarity with HTML/CSS or basic scripting (Python/JS).
- Experience with data visualisation tools.
Kraken is a certified Great Place to Work in France, Germany, Spain, Japan and Australia. In the UK we are one of the Best Workplaces on Glassdoor with a score of 4.5 and in Germany we rate 4.7 on Kununu as a Top Company. Check out our Welcome to the Jungle site (FR/EN) to learn more about our teams and culture.
Are you ready for a career with us? We want to ensure you have all the tools and environment you need to unleash your potential. If you have any specific accommodations or a unique preference, please contact us at [email protected] and we'll do what we can to customise your interview process for comfort and maximum magic!
Studies have shown that some groups of people, like women, are less likely to apply to a role unless they meet 100% of the job requirements. Whoever you are, if you like one of our jobs, we encourage you to apply as you might just be the candidate we hire. Across Kraken, we're looking for genuinely decent people who are honest and empathetic. Our people are our strongest asset and the unique skills and perspectives people bring to the team are the driving force of our success. As an equal opportunity employer, we do not discriminate on the basis of any protected attribute. We consider all applicants without regard to race, colour, religion, national origin, age, sex, gender identity or expression, sexual orientation, marital or veteran status, disability, or any other legally protected status. U.S. based candidates can learn more about their EEO rights here.
Our (i) Applicant and Candidate Privacy Notice and Artificial Intelligence (AI) Notice, (ii) Website Privacy Notice and (iii) Cookie Notice govern the collection and use of your personal data in connection with your application and use of our website. These policies explain how we handle your data and outline your rights under applicable laws, including, but not limited to, the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Depending on your location, you may have the right to access, correct, or delete your information, object to processing, or withdraw consent. By applying, you acknowledge that you’ve read, understood and consent to these terms
Top Skills
Ai/Ml-Driven Automation
CRM
CSS
Data Visualization Tools
Google Analytics
HTML
Hubspot
JavaScript
Python
Kraken London, England Office
Winsley Street, UK House, London, United Kingdom, W1W 8HG
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