The role involves defining GTM strategy for the UK & Nordics, executing marketing initiatives, and collaborating with global teams for demand generation. You'll lead field marketing efforts and champion customer advocacy through compelling content.
Before jumping into all the information about the role and what you can bring to the table, let us introduce ourselves real quick.
About us
We are Insider, the fastest-growing global MarTech scale-up and the #1 AI-native Customer Experience and Marketing platform trusted by enterprise brands worldwide. Our story began with six desks and a vision to create a single platform to make industry-first CX technologies and emerging channels accessible to marketers worldwide. Today, with 1500+ teammates across 50+ nationalities, we continue to push the boundaries of what’s possible in CX. Our architecture brings together unified customer data, advanced journey orchestration, and comprehensive AI capabilities by seamlessly blending predictive, generative, and agentic AI into a single customer engagement platform that empowers teams to activate customer engagement across 12+ channels.
We recently raised one of the largest funding rounds in the industry, a $500M Series E led by General Atlantic. We are backed by top-notch investors, including Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst, and trusted by 1200+ brands from high-growth startups to the most prestigious Fortune 500 companies such as Samsung, Nike, L’Oreal, Singapore Airlines, Nestlé, Nissan, Lenovo, Puma, IKEA, Allianz, Domino's, and the list goes on.
Insider was congratulated for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world, achieving $200M in CARR (Committed Annual Recurring Revenue). According to Gartner, we are the dominant leader in Multichannel Marketing. Don’t just take our word for it — see for yourself. We consistently outperform and continue our leadership, and the results speak for themselves.
From day one, Insider’s mission has not been only to build a world-class product company, but also to create one of the most socially progressive technology communities in the world. Through our corporate social responsibility initiatives like 100 Social Responsibility Projects, AI Training for Teachers, Code Academy, SheCodes, SheLeads, and SheMarkables, our community has committed to scaling its impact on our communities across 27+ countries, driving initiatives in health, education, farming, animal rights, and increasing women’s representation in STEM.
Behind all these achievements is an exceptionally talented, visionary team of overachievers across 27+ countries that moves fast and agile, creating cutting-edge products, and focuses on making an impact. If you want to be a part of this journey, just keep reading.
What this role is about
We are Insider — the world’s first Integrated Growth Management Platform, loved by marketers crafting experiences for some of the world’s most renowned enterprise brands. We help enterprise clients connect customer data across channels, predict future behaviour with AI and deliver truly individual experiences.
We are expanding our marketing presence across 25 countries and are now looking for our Senior Marketing Manager, Northern Europe. If you’re a self-starter with a passion for B2B marketing and are interested in building the market presence of a unicorn SaaS company in one of the largest and most dynamic regions in the world, this could be the role for you. Join our dynamic marketing team, create your own playground and take our Northern Europe (UK, Benelux, Nordics) marketing strategy to the next level. Read on to discover how it feels to become one of us.
You might be expecting an eye-catching, mesmerising job description full of start-up jargon — after all, we’re a Sequoia and Riverwood-backed company with an awarded woman CEO and a global team that takes diversity very seriously. But what matters most to us is action – we are underdogs who believe in the power of doing.
So, we asked our VPs of Marketing, Regional Marketing Managers, Country Managers and Sales Teams what they expect from our Senior Marketing Manager, Northern Europe — and this is what they told us.
Day-to-day responsibilities:
- Build and own the marketing strategy and execution for UK, Benelux & Nordics, working closely with the global marketing team, your local team of marketing specialists and the local sales team, to increase awareness, drive engagement, generate leads and support conversion rates.
- Manage all local marketing activities: demand generation, ABM, events, customer marketing, web, content and PR.
- Own the event marketing programme calendars, organising both Insider-led events and external industry events; manage all aspects of the projects, from speaker recruitment to logistics.
- Create locally relevant assets to support sales and campaigns — for example case studies, whitepapers and guides.
- Work closely with sales to measure programme performance and lead quality.
- Act as the go-to for your market, providing insight on trends, unmet needs and opportunities to deliver greater value to clients by extending company offerings.
- Identify emerging markets and market shifts whilst staying fully aware of new products and competitive status. Develop and implement fresh sales/marketing initiatives, strategies and programmes to capture key demographics.
- Present marketing, revenue and realistic forecasts to the management team.
- Collaborate with Marketing, Sales Operations, Sales Engineering and Sales Enablement functions to ensure alignment and success.
- Maintain a clean, up-to-date pipeline and forecast accurately – after all, marketing and demand-gen is a balancing act!
What We're Looking For
- Minimum 5+ years in B2B SaaS marketing, with a proven track record in demand generation, field marketing, and event management.
- Strong leadership skills with experience in building and managing teams.
- Good knowledge of the digital space.
- Experience with marketing automation and CRM tools (for example HubSpot, Marketo, Eloqua, Pardot, Salesforce).
- Excellent oral and written communication skills with the ability to create and pitch compelling marketing materials; strong creative problem-solving skills.
- Extraordinary attention to detail.
- Excellent event planning and execution skills.
- The ability to maintain a positive attitude and thrive in a fast-moving environment.
What’s in it for you
- A chance to work in an international, diverse and inclusive environment.
- Access to a global network of colleagues and clients.
- An opportunity to become a Shareowner via our Insider Shareowner System (for those meeting predefined criteria).
- A place in an industry that’s shaping the future of customer experience.
- Access to many hard and soft skills training opportunities to help you improve and challenge yourself.
- Access to 16,000+ online courses taught by real-world professionals on the LinkedIn Learning platform.
- Space to share your skills through training sessions and workshops if you wish — because sharing is caring!
- The infamous team activities that burst with fun.
- No dress code!
We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.
Please follow Insider on LinkedIn, Instagram, Youtube, and Medium!
Top Skills
B2B Saas
Email Marketing
Organic Social
Paid Media
Seo
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