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About Uphold
Uphold is a financial technology company that believes on-chain services are the future of finance. It provides modern infrastructure for on-chain payments, banking, and investments. Offering Consumer Services, Business Services, and Institutional Trading, Uphold makes pioneering financial services easy and trusted for millions of customers in more than 140 countries.
Uphold strips away the complexity and lack of transparency to open up Web3 finance for everyone.
To learn more about Uphold, please visit https://uphold.com.
The Opportunity
We are looking for a data-driven, strategic, and hands-on Senior Performance Marketing Manager to lead our paid media and growth marketing efforts. In this role, you will own the strategy, execution, and optimization of all performance marketing channels with a focus on customer acquisition, ROI, and revenue growth.
We are looking for someone who is data-driven and passionate about finding creative ways to meet business objectives. You’ll need to be comfortable with ambiguity and ever-evolving market conditions.
Key Responsibilities
- Develop, implement, and manage multi-channel paid media strategies (including Google Ads, Meta, LinkedIn, TikTok, and programmatic).
- Own end-to-end campaign execution: planning, budgeting, targeting, copy, creative direction, and analysis.
- Optimize performance through rigorous A/B testing, creative iteration, and audience segmentation.
- Collaborate closely and build strong XFN relationships with creative, content, product, and data teams to ensure campaigns align with broader business objectives.
- Lead reporting on KPIs such as CAC, ROI, LTV, and conversion rates, providing insights and recommendations.
- Explore new channels and growth opportunities to scale new user acquisition.
- Manage agency, platform partners and media budgets effectively.
Requirements
- 5+ years in performance/growth marketing, preferably in B2C, fintech, and crypto
- Proven track record managing various budgets across multiple platforms.
- Deep expertise in paid search, social, and display programmatic
- Strong analytical skills and experience utilising tools such as Google Analytics, Excel, Looker, or Metabase
- Familiarity with attribution models and data tracking (e.g. MMPs like AppsFlyer)
- Exceptional communication skills and the ability to collaborate across different areas of the business.
- Passion for experimentation, growth, and results.
Preferred Qualifications and Nice to haves:
- Experience working in fast-paced, high-growth environments. Ideally in crypto or financial services or tech.
- Knowledge of SEO or CRO is a plus.
- Google Adwords accredited is ideal.
- Professional Blockchain or crypto experience
- Personal blockchain or crypto interest and experience
Bonus if you have:
- Experience working in fintech or finance-related industries.
- Personal and professional experience in blockchain and crypto is a plus.
Importantly, if you’re looking for a senior role with us, you will have achieved many of the things above while also providing mentorship to others, and have engaged in public speaking opportunities.
What we have to offer you
An amazing work environment in a company that continues to grow, driven by extraordinary and passionate people that keep up innovating and challenging more each day.
An international team, in a cutting edge field, working on the most fascinating projects.
Growth and career opportunities, and the chance to be proactive and creative.
A flexible and enthusiastic work environment that offers you snacks, a lot of coffee and other great benefits.
Open and transparent culture - we get together on a weekly basis to share updates, strategic plans, and engage with each other informally over food and drinks.
Interesting events that keep you connected with the team and celebrate our success.
Be part of a great company that is revolutionizing financial services. Apply now!
If this job isn’t exactly what you are looking for, visit our careers page to check out all our exciting opportunities.
EEOC Employer
We're proud to be an Equal Opportunity Employer and we celebrate our employees' differences, including race, color, religion, gender identity, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, and any other protected classes. Difference makes us stronger and better - together.
