The Senior Marketing Manager will lead the marketing strategy for Northern Europe, managing local marketing activities and collaborating with sales teams to drive engagement and support conversion rates.
Before jumping into all the information about the role and what you can bring to the table, let us introduce ourselves real quick.
About us
We are Insider, the fastest-growing global MarTech scale-up and the #1 AI-native Customer Experience and Marketing platform trusted by enterprise brands worldwide. Our story began with six desks and a vision to create a single platform to make industry-first CX technologies and emerging channels accessible to marketers worldwide. Today, with 1500+ teammates across 50+ nationalities, we continue to push the boundaries of what’s possible in CX. Our architecture brings together unified customer data, advanced journey orchestration, and comprehensive AI capabilities by seamlessly blending predictive, generative, and agentic AI into a single customer engagement platform that empowers teams to activate customer engagement across 12+ channels.
We recently raised one of the largest funding rounds in the industry, a $500M Series E led by General Atlantic. We are backed by top-notch investors, including Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst, and trusted by 1200+ brands from high-growth startups to the most prestigious Fortune 500 companies such as Samsung, Nike, L’Oreal, Singapore Airlines, Nestlé, Nissan, Lenovo, Puma, IKEA, Allianz, Domino's, and the list goes on.
Insider was congratulated for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world, achieving $200M in CARR (Committed Annual Recurring Revenue). According to Gartner, we are the dominant leader in Multichannel Marketing. Don’t just take our word for it — see for yourself. We consistently outperform and continue our leadership, and the results speak for themselves.
From day one, Insider’s mission has not been only to build a world-class product company, but also to create one of the most socially progressive technology communities in the world. Through our corporate social responsibility initiatives like 100 Social Responsibility Projects, AI Training for Teachers, Code Academy, SheCodes, SheLeads, and SheMarkables, our community has committed to scaling its impact on our communities across 27+ countries, driving initiatives in health, education, farming, animal rights, and increasing women’s representation in STEM.
Behind all these achievements is an exceptionally talented, visionary team of overachievers across 27+ countries that moves fast and agile, creating cutting-edge products, and focuses on making an impact. If you want to be a part of this journey, just keep reading.
First things first:
What is this role about? We are Insider, the world’s first Integrated Growth Management Platform that is loved by marketers crafting experiences for the world’s most renowned enterprise brands. We help enterprise brands connect customer data across channels, predict future behaviour with AI and individualise experiences.
We are expanding our Marketing nation across 25 countries and we are currently for our Senior Marketing Manager, Northern Europe. If you are a self-starter who has a passion for B2B Marketing and if you are interested in building up the market presence of a unicorn SaaS company in the biggest market in the world, if you are up for the challenge of your lifetime, this is probably the role for you. Come and join our dynamic Marketing team to create your own playground and take our Northern Europe (United Kingdom, Benelux, Nordics) marketing strategy to the next level. Read on if you want to discover how it feels to become one of us.
You’re probably expecting an eye-catching, mesmerising job description that will sweep you off your feet, flavoured with the coolest startup jargons. After all, we’re a Sequoia and Riverwood-backed company, with an awarded woman CEO and a team across the globe that takes the word “diversity” very seriously. But that’s exactly why we think that nothing says more than the real experience. We’re underdogs who believe in the power of actions more than anything else.
So we asked our VPs of Marketing, Regional Marketing Managers, Country Managers, and Sales Teams to tell us what they would expect from our Senior Marketing Manager, Northern Europe and this is what they told us
Day in and day out of a Senior Marketing Manager, Northern Europe at Insider:
- Builds and owns the marketing strategy and execution for UK, Benelux & Nordics, working closely with the global marketing team, your local team of marketing specialists, and the local sales team, to increase awareness, drive engagement, generate leads, and support conversion rates
- Manages all local marketing activities: demand generation, ABM, events, customer marketing, web, content, and PR
- Owns the event marketing program calendars, organising both Insiders events and industry events, managing all aspects of the projects from speakers recruitment to logistics
- Creates locally relevant assets to aid with sales and campaigns - case studies, whitepapers, guides,
- Works closely with sales to measure program performance and lead quality
We want you to join us while we are taking a step into the future if you have;
- A Master’s Degree in Business, Marketing or a related field
- +5 years of previous experience in B2B marketing, ideally for a SaaS business
- Solid leadership skills with experience in building and managing teams.
- Good knowledge of digital space
- Experience using marketing automation and CRM tools (e.g. Hubspot, Marketo, Eloqua, Pardot, Salesforce)
- Strong oral and written communication skills with the ability to create and pitch compelling marketing materials strong creative problem-solving skills
- Extraordinary attention to detail
- Excellent event planning and execution skills
- The ability to maintain a positive attitude
We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.
Please follow Insider on LinkedIn, Instagram, Youtube, and Medium!
Top Skills
Eloqua
Hubspot
Marketo
Pardot
Salesforce
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