At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.
ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe.
We’re looking for a strategic growth marketer to lead the charge in one of our most exciting international markets: Japan. You’ll own the full local marketing strategy—shaping how ClassPass shows up, grows, and connects with our Japanese audience. From brand storytelling to channel optimization, your work will drive awareness, engagement, and long-term growth.
- Lead end-to-end strategy for Japan, tailoring campaigns, content, and channels to resonate deeply with local audiences
- Champion Japanese customer insights across the organization, helping global teams localize with purpose and impact
- Design and scale high-performing, test-and-learn campaigns that unlock new growth levers in market
- Oversee influencer, media, and strategic brand partnerships to elevate visibility and drive demand
- Manage social channels and community-building efforts, cultivating engagement that reflects local culture
- Partner with sales teams to fuel supply-side growth through activation insights and market-specific strategy
- Guide research efforts that translate into actionable brand and product decisions
- Collaborate cross-functionally with global creative, paid media, and product teams to build assets that speak the local language—literally and culturally
- Manage agency relationships to ensure exceptional execution across all touchpoints
- 6+ years in growth or brand marketing, with a strong track record of success in the Japanese market
- Proven ability to build, launch, and scale brands in Japan with both strategic and hands-on execution
- Native-level Japanese fluency and strong English communication skills
- Experience leading full-funnel marketing and campaign performance, with a sharp eye for metrics and experimentation
- Skilled at turning customer insights and market data into bold strategy and creative direction
- Confident cross-functional collaborator, especially with global teams across creative, product, and paid media
- Comfortable leading external partners and agencies, ensuring quality and alignment at every step
- Clear, strategic thinker with strong judgment and a proactive, independent work style
Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.
Playlist is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.
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