Senior Marketing Manager, EU Distributor Markets

Joining the team during a time of tremendous expansion and innovation, the Senior Marketing Manager position is responsible for leading and delivering, in conjunction with our channel partners, the annual Marketing Plan for the Omnipod brand in all EU Distributor Markets. This position is also responsible for leading the development of an initial Marketing plan for expansion markets where the route to market has been determined to be through a channel partner.

A key objective of the role is to influence, develop and implement the short and long-term strategy to deliver consistent double digit topline growth across multiple diverse markets. Key duties will include leading the EU Distributor marketing team on the implementation and management of the product strategy, channel and customer propositions and messaging together with an understanding of key metrics through our third-party channel partners. An ability to share best practice in marketing plans and programmes to drive improvement and ensure successful achievement of strategic growth targets will be critical. Marketing strategies will include brand campaigns, channel strategies, digital content plans as well as patient programmes, key opinion leader and HCP engagement, loyalty building initiatives such as events and local advocacy partnering. The role will also be expected to identify medical education and clinical evidence opportunities for the brand in our partner markets.

This position will work closely with all our channel partners to deliver excellence in marketing ensuring compliance to Insulet values. Ability to influence internally will also be important as this position will work closely with the Senior Director of Distributor Markets, Product Manager for Distributor Markets, Clinical Training Lead, Legal, Medical, and central marketing functions.

Responsibilities:

• Working with channel partners and central marketing function to anticipate the needs of the market by understanding key dynamics including clinical trends, care delivery and payment.

• Working with channel partners to builds insights, knowledge and understanding of your Country/Region and local health care systems and market dynamics

• Working with partner organizations and centralized marketing function in the formulation of marketing and product strategies as well as initial and annual marketing plans.

• Builds insights and knowledge of the customer and market and communicates this internally. Creates in partnership with channel partners and central marketing function to develop successful customer orientated marketing plans.

• Assesses the brand and develops the brand and commercial needs (margin, competitor advantage, and positioning and value propositions) for your Country/Region.

• Leads and delivers overall brand management for the Country/Region. This includes a mix of marketing programmes in order to drive key brand performance metrics such as sales, awareness and equity.

• Supports the development of the digital marketing channels for health care professionals, patients and health care providers within channel partners.

• Working with channel partners to Identify key opinion leaders and drives programmes to deliver thought leadership for the brand and relationship development for Insulet.

• Identify, support development and deliver new evidence for the brand and strengthen existing ones for Distributor Markets

• Manage budget for the respective Country/Region they are managing. Will be responsible for allocating and monitoring spend to ensure the budget is optimized and cost savings identified.

• Leading and Developing the EU Distributor Marketing Team

JOB QUALIFICATIONS

Education/Experience

• Bachelor's Degree in Marketing/Business/ Life Science.

• Demonstrated experience in a medical device, pharmaceutical marketing or sales/commercial function.

• Experience in diabetes is a bonus.

• Versed in MS Office package, Adobe and database applications

Skills / Competencies

Required

• Fluent in English, a second language would be advantageous

• Ability to work in a complex and collaborative environment.

• Has a proven track record of driving acquisition through new and innovating marketing techniques

• Influencing skills – Ability to influence third party organisations in the development of robust planning.

• Ability to develop business case for new programs, including demonstrating potential ROI

• Demonstrated strategic thinking capabilities with forward looking perspective.

• Strong communication, leadership and collaboration skills are required with proven ability to build and maintain relationships with a diverse group of people and across organisations.

• Adept at adapting plans effectively for optimal impact across multiple geographies.

• Experienced relationship-management expertise, and project management skills.

• Exceptional communication skills and ability to influence without authority, including demonstrated experience gaining senior leader perspectives and support.

• Familiarity with complex, competitive markets preferred.

• Excellent organizational skills with ability to project plan.

• Excellent PowerPoint and presentation skills.

• Good Excel understanding and basic modelling ability.

• Demonstrated ability to manage concurrent, complex, and cross-functional projects required.

• Passion and drive to support people with Type 1 diabetes to live life to the full.

• Excellent oral and written communication and social skills

• Easily adapts to new/changing environments

• Marketing asset approval process and systems experience

Desired

• People management experience

• Medical device or pharmaceutical sales experience

• Experience working with distributor partners

• Understanding of the EU Med Tech promotional guidelines for healthcare professionals and direct to consumer.

Travel

• This is a role working across multiple European markets so regular travel is a requirement of the role. Approximately 40% of time.

• Note: This position is eligible for 100% remote working arrangements (may work from home/virtually 100%; may also work hybrid on-site/virtual as desired). The individual may be located anywhere in Europe where Insulet has a direct market presence.

• #Remote #LI-KJ1

Insulet Corporation (NASDAQ: PODD), headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the tubeless disposable Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s flagship innovation, the Omnipod 5 Automated Insulin Delivery System, integrates with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero fingersticks, and can be controlled by a compatible personal smartphone in the U.S. or by the Omnipod 5 Controller. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas. For more information, please visit insulet.com and omnipod.com.
We are looking for highly motivated, performance-driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it!

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