Senior Marketing Manager - Deepening and Retention

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We support flexible working – click here for more information on flexible working options

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Job Description Summary

Job Description

JOB TITLE: Senior Marketing Manager - Deepening and Retention

LOCATION(S): Chester, Bristol or Halifax

HOURS: Full-time

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time at an office hub mentioned above.

Are you ready to lead the development and delivery of innovative marketing strategies that drive growth for Credit Cards, Personal Loans and the broader consumer lending business?

The Borrowing Full Funnel Marketing Team in Brands, Marketing and Experience (BMX) uses data and insight to anticipate and respond to customers’ changing needs, helping them to feel confident about borrowing well now and for their future. Working collaboratively with our channel partners (Accelerators), we orchestrate marketing activity across segments, products and channels to engage customers and drive growth for our unsecured lending business.

As Senior Marketing Manager – Deepening and Retention, you’ll lead a team of talented marketers to design and implement the Customer Lifecycle Management marketing plan focused on deepening relationships and retaining customers across unsecured lending products (e.g., Credit Cards and Loans).

You'll be responsible for the relationship with key partner teams, incubate innovation and take accountability for results, develop compelling strategies to retain and deepen existing customers, and lead implementation by mobilising pods of skills from across Full Funnel and Accelerator teams to drive meaningful change. Ability to inspire, lead and manage a team is vital. Previous experience or knowledge in the unsecured lending area is desirable.

Experience required:

• Leadership & Team Management: Proven ability to lead and develop marketing teams, set clear objectives, and deliver results through coaching and performance management.

• Marketing Strategy & Execution: Demonstrated success in creating and implementing full-funnel marketing plans and multi-channel campaigns that drive acquisition, retention, and measurable growth.

• Agile Delivery & Innovation: Experience leading agile pods or cross-functional teams to deliver marketing initiatives at pace, using data and technology to test, learn, and scale new approaches.

• Commercial Acumen: Ability to manage and optimise large-scale marketing budgets (£m), make data-driven decisions, and deliver strong ROI aligned to business strategy.

• Stakeholder Influence: Skilled at building relationships and influencing senior stakeholders in complex organisations to secure buy-in and drive change.

• Market Insight & Creativity: Track record of bringing to bear market trends and emerging channels to develop innovative campaigns that achieve commercial outcomes.

• Previous experience and knowledge of working in unsecured (consumer) lending within a marketing team.

Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we’re committed to creating an environment in which everyone can thrive, learn and develop.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.

We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.

We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.

• A generous pension contribution of up to 15%

• An annual performance-related bonus

• Share schemes including free shares

• Benefits you can adapt to your lifestyle, such as discounted shopping

• 30 days holiday, with bank holidays on top

• A range of wellbeing initiatives and generous parental leave policies

You’ll be part of a team that values creativity, collaboration, and continuous improvement. We offer opportunities to grow your skills in both events and digital marketing, working on projects that make a real difference to our customers and our brand. Apply now!

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks.  We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person. 

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.