Job Title: Senior Marketing Manager – ABM & Commercial Enablement
Position Purpose
This senior role is responsible for driving Account-Based Marketing (ABM) strategies and commercial enablement initiatives to accelerate pipeline growth and improve win rates for UK&I. Acting as the direct marketing interface for in-flight accounts and late-stage opportunities, the position provides strategic support for deal closure and serves as a key leadership partner to the Head of Marketing, ensuring continuity and alignment across strategic priorities.
Key Responsibilities
Strategic Planning & Performance Tracking
Develop and implement marketing plans aligned to UK&I commercial priorities, focusing on later-stage opportunities and strategic accounts.
Monitor progress, measure impact, and adjust strategies to optimise performance.
Communicate results and improvement areas clearly to stakeholders.
Account-Based Marketing (ABM)
Design and execute ABM campaigns across three tiers: Strategic 1:1, ABM Lite (1:Few), and Programmatic (1:Many).
Develop personalised content and engagement strategies for key accounts and buying groups, including account intelligence profiles and multi-channel engagement (social, display, events, PR, email, etc.).
Track and report on account engagement and progression.
Deal-Based Marketing (DBM) & Pipeline Acceleration
Act as marketing lead for pursuits above defined value thresholds, collaborating with Commercial Directors on deal strategy and messaging.
Develop buying group matrices to inform competitive positioning and win themes.
Drive top-of-mind campaigns targeting buyer groups to increase deal velocity and success.
Ensure 70%+ buying committee engagement on strategic deals.
Coordinate custom pitch decks, presentations, and competitive positioning support.
Sales Enablement
Develop and maintain core sales collateral, RFP response libraries, case studies, and competitive battle cards.
Ensure sales teams have timely, relevant, and high-impact materials to support deal progression.
Strategic Marketing Leadership
Contribute to UK&I marketing strategy development, quarterly planning, and budget/resource allocation decisions.
Cross-Functional Orchestration
Coordinate marketing resources across teams to support in-flight opportunities.
Enhance digital channels to support ABM and deal-based marketing initiatives.
Key Performance Indicators
Primary Metrics:
Marketing-influenced pipeline
Win rate improvement on marketing-supported deals
Pipeline velocity
ABM account engagement and progression
Secondary Metrics:
Sales enablement asset utilisation
RFP win rates with marketing support vs. without
Deal size increase on ABM accounts
Sales satisfaction with marketing support
Candidate Profile
Essential Criteria
8–10 years in B2B marketing roles within complex business environments, with at least 3 years running ABM or DBM programs.
Proven experience designing and executing ABM strategies across multiple tiers.
Deep understanding of B2B sales processes, pipeline management, and commercial metrics.
Strong background in sales enablement best practices and tools.
Bachelor’s degree in marketing, Business Administration, or related field; certifications in marketing technology or project management are advantageous.
Excellent communication, presentation, and influencing skills.
Experience & Skills
ABM Program Design & Execution: Expert
Complex B2B Sales Process Understanding: Advanced
Deal-Based Marketing & Pursuit Support: Expert
Marketing Attribution & Pipeline Measurement: Intermediate
ABM/Market Intelligence Tools (ZoomInfo, LinkedIn Sales Navigator): Advanced
Cross-Functional Stakeholder Management: Advanced
Content Strategy & Messaging Development: Intermediate
Sales Content Development & Agency Management: Advanced
Lifecycle Management & Automation Platforms: Intermediate
Why Join Us?
This is a high-impact role at the intersection of marketing and sales, offering the opportunity to shape Boldyn’s commercial success in UK&I. You’ll lead strategic initiatives, influence major deals, and work closely with senior leadership in a dynamic, growth-focused environment.
