Senior Marketing Manager - (9-12 Months FTC - Maternity Cover)

Mintago is an innovative financial wellbeing platform that helps both employers and their employees with their financial health. We are on a mission to improve how people manage their financial world. As a socially conscious technology business, we want to make a positive impact on society. We believe in changing people's financial futures through the workplace.

If you sit at the sweet spot between tinkering with technology curiously, loving structure and numbers, but also are creatively driven and love breaking the mould, then this role is for you!

• This is a role that mixes campaign management with marketing operations. We're looking for a marketing technologist who doesn't just build workflows - you craft surprisingly delightful experiences. Someone who sees marketing automation as a creative canvas.
• This is a 9-12 month fixed term cover for maternity leave, with flexible working options. We’re seeking someone experienced, ready to onboard and ramp up quickly to hit the ground running.
• Includes a handover period to ensure you are fully briefed on our tech stack and strategic goals before taking full ownership. We view this cover not just as a 'gap-fill,' but as a strategic opportunity for a senior professional to drive measurable impact during a key growth phase.
  

ROLE DEFINITION
You'll own end-to-end delivery of our growth marketing strategy, creatively architecting integrated campaigns as a T-shaped generalist with deep expertise in Marketing Automation, Campaign Management and Marketing Operations. 

This is high-impact and hands-on - you'll collaborate with leadership, sales, and product to shape and execute our go-to-market efforts with full creative autonomy in a fast-moving fintech environment.

Your efforts will support the shift from fixed campaign cycles to an always-on strategy, improving campaign speed, creativity, and performance. You'll be the person who turns 'we've always done it this way' into 'what if we tried this instead?'

• Seeing a beautifully crafted automation sequence hit 40%+ open rates
• Working closely with sales & SDRs and seeing your leads become opportunities
• Finding creative workarounds for HubSpot limitations that make colleagues say "how did you do that?"
• Turning B2B financial concepts into campaigns that actually resonate
• A/B testing everything because you're genuinely curious about human behaviour
• Building something from scratch and watching it scale

KEY RESPONSIBILITIES

• Own delivery of the marketing strategy set by the Head of Marketing, managing end-to-end marketing operations
• Lead growth-focused multi-channel campaigns for brand, product, and client upsell, across three major audience groups (content, email, social, advertising etc.)
• Measures and assesses channel and campaign performance with the curiosity of a detective
• Work closely with the marketing team, be the execution planner, coordinator and campaign calendar owner, serving as first-line quality assurance with an eye for detail
• Analyses campaign data, tracks KPIs, and provides regular reports that tell a story

HubSpot Marketing Automation: Don't just build workflows - engineer customer journeys that feel personal and surprisingly delightful

• Build, test, and optimise multi-phase workflows, nurture programmes, and campaigns that people actually want to receive
• Develop responsive and branded email templates that stand out in crowded inboxes, run A/B testing programmes that explain customer behaviours
• Develop and manage dynamic lists, segmentation strategies, and behavioural triggers that feel almost psychic
• Maintain marketing automation best practices including database management, tagging, campaign naming conventions, and UTM structures

Virtual events: Webinars, live chats, lunch & learns, LinkedIn live or masterclasses…

• Develop and manage virtual events, customer journeys from promotion, to registration and follow-up, stakeholder management (speakers, panelists, hosts) 

WHAT WE’RE LOOKING FOR

Experience & Skills:

• 6+ years' experience in marketing automation, with at least 3 years in a hands-on campaign build or operations role
• B2B marketing experience, preferably in fintech or SaaS
• Certified and proven track record in HubSpot Marketing Hub (workflow building, list segmentation, performance dashboards)
• While HubSpot expertise is a priority, we are open to senior marketing generalists with general strong operations backgrounds who can ramp up quickly.
• Strong experience in CRM Campaign Management - you know what great ICP-focused CRM looks like.
• Skilled in funnel design, copywriting, and campaign execution
• Strong understanding of digital campaign strategy, including nurture journeys, A/B testing, and personalisation
• Experience in webinar or virtual event management
• Data-driven mindset with fluency in CAC, CPL, conversion rates, and attribution
• Comfortable working cross-functionally with product, sales, and leadership teams
• Familiarity with AI-driven tools for campaign optimisation

The X-Factor:

• Curiosity-driven approach to marketing technology - you're the person who pushes all the buttons to see “what happens if I press this?!”
• Creative problem-solving mindset with a strong portfolio of unconventional campaign approaches that worked
• Natural inclination to question the status quo and propose better ways of doing things
• Ability to explain complex technical concepts in simple terms to stakeholders
• Genuine excitement about the intersection of finance and technology

• Your choice of work kit (ThinkPad or MacBook Pro).

• Hybrid work (2 days in office)
• Budget for equipment to set up your home office.
• A flexible company discretionary unlimited leave policy + your birthday off.
• Flexible company hours so you can fit your life commitments - no company fixed hours as we trust you to manage your time and focus on outcomes delivered.
• A £300 yearly budget for your own learning and development.
• Mintago matches your pension contributions up to 4%
• Private medical insurance (provided by Vitality)
• Life insurance (provided by MetLife)
• Cash plan (provided by Medicash)
• Access to retail & holiday package discounts
• Access to salary sacrifice benefits across cycle to work, mobile, gym, tech, groceries and EV
• Full time or part-time - fixed term 9 months minimum contract
• Completion bonus upon full term & handover

The Selection Process

• 30 minute initial call with our Head of People;
• 30 minute functional call with our Head of Marketing;
• A Creative Challenge task to be presented in our offices to 2 of our Marketing team;
• A Behavioural Interview with 2 members of teams other than Marketing.

We aim to get back to candidates within 1-2 working days of each stage being completed, and to have the selection process within 2-3 weeks since the first call, always keeping all active applicants updated. At times, we receive more applications than we can review, but we try to respond to applications within the week if possible.