Senior Marketing Lead (Perm, UK, Remote)
This is a permanent full time remote opportunity.
About Nearform
Nearform is an independent team of data and AI experts, engineers and designers who build intelligent digital solutions at pace. We help enterprises modernise legacy systems, deliver AI-enabled products and generate measurable business outcomes. Our 500 people across 20+ countries work with global brands including Lululemon, Puma, Sun Life, Starbucks, Travelex, Virgin Media 02 and Walmart.
About the role
The Senior Marketing Lead owns demand generation and ABM for enterprise new-logo acquisition and account expansion. It requires hands-on planning, execution and optimisation across channels. It works directly with Sales, Solutions and Partnerships to generate pipeline from priority accounts and target segments. The role reports into the Marketing Director.
Responsibilities
- Own the end to end demand-generation engine for enterprise new-logo and expansion, including target segmentation, account selection, funnel definition, campaign delivery and performance management.
- Lead ABM across 1:1, 1:few and 1:many programmes, including account selection, play development, personalised content, buying committee engagement and coordination with Sales and Account teams.
- Translate commercial objectives and account plans into actionable marketing programmes tied to pipeline and revenue goals.
- Build enterprise messaging and content aligned to buyer personas, digital transformation challenges, legacy modernisation and AI adoption.
- Manage agency partners for content, digital activation and campaign delivery.
- Work with the Marketing Associate to maintain operational control of HubSpot, CRM workflows, lead handoff and funnel reporting.
- Analyse performance across campaigns and accounts and deliver clear reporting to commercial leadership.
- Contribute as a senior member of the marketing team.
What we are looking for
- Significant experience in planning and executing ABM and demand generation programmes in complex, B2B environments.
- SaaS / B2B consultancy / services experience or background in working in B2B agencies (Account Manager or above).
- Ability to plan and run multi channel campaigns.
- Competence with HubSpot and analytics platforms.
- Understanding of enterprise buying dynamics.
- Experience in working with multiple stakeholders in different departments to get things done.
- ‘AI Native’, comfortable with leveraging platforms such as ChatGPT, Claude, Perplexity to help you go faster without compromising on quality.
- Broad understanding of Martech tools available.
Benefits & Perks
- Annual Company Bonus - We all help Nearform to hit company goals so we all receive a share of the profits on an annual basis in line with company performance.
- Work Remotely and Flexibly - We have a genuine dedication to work/life balance. Our flexible working culture allows you to work around what matters - school run, no problem!
- Paid Time Off Package - We offer an annual leave of 25 days plus public holidays. We also offer sick leave, marriage leave and many more.
- Remote Working Allowance - Every 2 years, you will have a budget of up to €1250 (equivalent in GBP) to help you set up a comfortable and productive workspace in addition to your essential equipment provided by Nearform when you join.
- Training and Development Allowance - We understand the importance of continuously learning so we offer an allowance of up to €1000 (equivalent in GBP) you can use to upskill yourself.
- Healthcare - It’s important to always take care of your health, so we offer additional private healthcare here at Nearform. If you wish to learn more about the plan offered feel free to reach out to our team.
- Pension & Insurances - We offer a pension match of up to 5% and Income Protection and Death in Service for peace of mind.
Ready to Join Us?
If you're passionate about building high-quality applications, solving complex challenges, and driving innovation in enterprise development, we’d love to hear from you.
Apply now via our careers page at Nearform and be part of a team that values technical excellence, collaboration, and continuous learning.
Nearform is committed to shaping a better world in all that we do. Our global team is built based on respect, inclusivity, diversity and excellence.
If you require any adjustments to the interview process as part of your application, please let someone from our Talent Team know so they can help.
