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Job Description
Bring your passion and drive to deliver the most epic and immersive LEGO® brand experiences for families with children 2-12 visiting the LEGOLAND® parks and discovery centers. Bring FUN and PLAY to the millions of guests across the world.
Core Responsibilities
- Own and drive the OES (owned, earned, shared) agenda to maximize the collective impact on brand and business across the LEGO Group and Merlin Entertainments.
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Unleash the full potential of the parks and discovery centers within the wider LEGO ecosystem to better support the overall guest journey, drive brand love and support the business opportunities across the LEGOLAND parks and Discovery centers
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Collaborate closely with all relevant ecosystem touchpoints across the LEGO Group and Merlin Entertainments. Represent Merlin Entertainments towards the wider LEGO organization and global marketing teams.
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Maintain and manage a comprehensive global editorial calendar that coordinates content across various platforms and touchpoints, ensuring a cohesive brand narrative.
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Develop and implement measurement frameworks and KPIs to assess the success of OES activities and adjust strategies accordingly. Facilitate the sharing of learnings and best practices across the marketing community, enhancing the overall effectiveness of marketing activities.
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Provide actionable insights and recommendations to improve campaign performance and ROI across all media channels.
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Ensure that all marketing communications adhere to brand guidelines and messaging is consistent across all channels and markets.
Play your part in our team succeeding
The LEGO® Brand Parks and Experience team is a part of LEGO Holding division in the LEGO Group and supports the LEGO mission to inspire and develop the builders of tomorrow. Our overall responsibility is to drive the strategic partnership between the LEGO Group and Merlin Entertainments. Our purpose is to leverage synergies and create consistent and connected experiences across LEGOLAND and The LEGO Group. Our mission is to deliver fun and immersive experiences that are on an epic scale and spark a lifetime of play, creativity and imagination. In this role you will be a part of the team responsible for Brand, marketing and innovation within LEGO Brand Parks and Experience team.
Merlin Entertainments Group is the second largest theme park operator in the world. Among others, the group owns and operates 10 LEGOLAND Parks, 29 indoor LEGOLAND Discovery Centres, 9 LEGOLAND Hotels and 4 LEGOLAND Water Parks with more than 17 million guests a year.
Do you have what it takes?
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A long-standing expertise leading a top tier global brand/IP
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Strong marketing and brand skills with strong proven record of building brands and work with Owned, Earned and Shared channels
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Experience in working in a global company and across markets and cultures
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Strong digital experience
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Strong stakeholder management and communication skills
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Proficient in English
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Strong team player and high degree of personal integrity
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Willing to travel approximately once a month
Additional details on this position
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This position will be based in our London Hub
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Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3-day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
The LEGO Group London, England Office
8 New Fetter Lane, London, United Kingdom, EC4A 1
