Disguise sits at the heart of the most inspiring live and virtual experiences in the world, leading the market in building a software and hardware solution that designs, sequences and controls the most spectacular productions across film and TV, broadcast, live and corporate events.
Role: Senior Marketing Demand Generation Manager / Senior Growth Marketing Manager
Department: Marketing
Reports into: Global VP of Marketing
Location: London (hybrid, office based 2-3 days p/week)
About the role
Disguise is looking for a Senior Marketing Demand Generation Manager / Senior Growth Marketing Manager to lead global demand generation across EMEA and APAC. This role is ideal for a commercially minded marketer with a track record of unlocking new markets or verticals through end-to-end campaign strategy and execution.
You’ll own a six-figure budget and manage a small international team (1-2 marketeers), using data-driven tactics to drive awareness, acquisition, and engagement across our software and hardware offerings. From identifying funnel leaks to reducing churn, you’ll play a key role in optimising performance across the full customer journey.
This is a hands-on, strategic role for someone who thrives in a fast-paced, high-growth environment and is passionate about building scalable marketing engines that deliver measurable results.
What you will do
- Define and own the global growth marketing strategy, aligning closely with revenue targets for both software and hardware
- Lead a high-performing international growth marketing team, providing strategic direction, campaign ideas and sales collaboration
- Design, optimise and launch scalable, multi-channel campaigns across paid media, SEO, ABM, social, email, events, and partnerships to drive demand and customer acquisition
- Own the marketing funnel for EMEA and APAC, driving full-funnel strategy from awareness through conversion and retention
- Partner with US Campaign Manager to align on a global strategy that is tailored to each region
- Work closely with Sales and Head of Business Development to align marketing campaigns to pipeline goals, enabling strong lead quality, handoff, and feedback loops
- Partner with Marketing Operations and Data to track performance metrics, optimise for CAC, LTV, ROI, and deliver regular reporting
- Oversee strategy for lead nurturing, marketing automation, and scoring systems to deliver personalised customer journeys
- Collaborate with Product Marketing to build value-driven messaging for different buyer personas across target verticals
- Leverage experimentation and A/B testing across campaigns, messaging, and channels to optimise conversion rates
- Own the growth marketing budget (circa £600K) for EMEA and APAC and allocate investment across regional marketing activities for maximum impact
- Stay on top of industry trends, emerging tools, and new demand generation tactics to ensure we remain ahead of the curve
Experience
- 5+ years proven experience in a senior growth or demand generation marketing role in a B2B company
- Industry experience in either SaaS OR technology OR immersive entertainment experiences OR Live Concert/Touring
- Experience managing the full marketing funnel, with a strong focus on identifying and addressing funnel leaks
- Hands-on experience with modern digital marketing channels (SEO, SEM, paid social, ABM, programmatic)
- Experience building and scaling marketing campaigns globally, with knowledge of regional nuances across EMEA, APAC a bonus
- Experience managing 6 figure marketing budgets
- Experience managing remote teams of at least 1 person
- Experience working with marketing and CRM tech stacks (such as Pardot or equivalent)
- Experience measuring and tracking SaaS marketing and metrics including CAC, LTV, MRR/ARR, churn, etc.
Behaviours and values
- High level of attention to detail: able to keep reports and documentation up to date
- Commercial mindset with strong analytical skills; ability to interpret data and translate insights into actionable strategies
- Dependable: being both a team player and autonomous agent to drive results
- Exceptional communication and stakeholder management skills, across global timezones
- Dynamic: being able to pivot quickly with an abundance of energy and resilience
- No Ego: being approachable, authentic and humble
About Disguise
Disguise is the industry-leading platform sitting at the heart of a new era of visual experiences. One powerful integrated system of software, hardware and services to help create the next dimension of real-time spectacle.
We partner with the biggest entertainment brands and companies in the world to deliver the A-list of live music events, live TV broadcasts, immersive experiences, installations, theatre, film and TV production, corporate communications and brand product launches. Working with Disney, Snapchat, Netflix, ESPN, the Burj Khalifa, and Adele, Disguise is the number one partner delivering the next dimension of entertainment.
Don’t Disguise your differences.
Innovation comes from everyone. We strive to create a workplace that reflects our diverse audience. We celebrate our people for their full authentic selves, and embrace uniqueness. Inclusion and Equity matter at Disguise. We create together and we create everywhere.
Our values
- Honest. We are real with ourselves and our clients and share our ideas with openness and transparency.
- Evolutionary. We innovate using our user’s ever-changing needs so our technology remains ahead-of-the-game.
- Fearless. We take the best path, not the easiest, and innovate where it’s right, not where it’s simplest.
- Resilience. We don’t give up until we find the right solution, even if it means going outside our remit.
- Belong. We create an environment where everyone feels like they belong and is empowered to do their best work.
Our benefits
- We have a suite of globally relevant competitive benefits packages as we want to make sure we retain the best talent out there. Our benefits for every perm hire, globally include:
- Unlimited Paid Time Off - with minimum time you must take set at 20% above statutory
- Hybrid working between home and our offices (dependent on role and location)
- Mental health and wellbeing support - subscription to the Calm app, mental health first-aid buddies, employee assistance programmes
- Gig allowance - £400 (or local equivalent) to spend on tickets every year to immerse yourself in our industries
- Belonging policies - including (but not limited to) support for Parental, Fertility, Miscarriage, Menopause and Transitioning
- Training, coaching & mentoring
