Senior Marketing Associate, VIP Relations

Company Description

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

Job Description

The Senior Marketing Associate – VIP Relations is a motivated, resourceful and responsible individual who relishes in working in a fast-paced environment and being part of a team. We are looking for a proactive, highly organised, outgoing professional who is a real team player and has excellent communication skills.

Based within the Industries Portfolio, the Senior Marketing Associate will be responsible for delivering VIP marketing programs across our world-class portfolio of events.

Creating, defining, and developing impressive campaigns with the ultimate objective of attracting the biggest names in tech to engage, this is an exciting opportunity to join a growing team of VIP managers and marketers.

You’ll need to love coming up with creative ideas to engage prospective VIP attendees and using data to create successful, insight-led campaigns.

Key responsibilities:

• Coordination of VIP activities in liaison with the Head of VIP and Event Directors.
• Work closely with the Audience Marketing and Production teams to grow the VIP audience and adapt messaging for VIPs attending the event.
• Expand the offering and strategy for the VIP audience in conjunction with the Head of VIP and Event Directors
• Invite targeted VIPs to attend key shows within the Industries Portfolio (telecoms, public safety and automotive industries).
• Contact selected individuals by email and other formats to discuss attendance and securing their participation in various structured networking / social sessions.
• Ensure VIPs are looked after and participate in the proposed networking/social programme.
• Ensure that VIPs have a superior customer experience throughout the campaign.
• Work with the event sponsors to maximise the participation of their clients in the event.
• Administration work in the lead up to the event, including registration system, calendar invites and excel lists for attendees of various networking functions within the event.
• Build strong relationships with these key VIPs to create brand commitment and loyalty.
• Help to organise VIP Dinners, Breakfast Briefings, Lunches and Closed-Door Meetings and securing VIP attendance at these functions and formats.
• Support to deliver the One to One Meeting Service (physical and digital), in conjunction with the sales team.
• Work closely with the team to validate the eligibility of incoming requests for VIP (and other key stakeholder) passes.
• Work alongside the sales team to identify where we can grow revenues relating to VIP activities

Knowledge & Skills

• Knowledge and effective use of LinkedIn Sales Navigator.

• Proven industry/Market Pillar knowledge

• Effective identification and targets of relevant market segments.

• Good inter-personal relationship building and relationship management skills. Must be able to have client facing conversations both with the buyside delegate audience, and sponsors and exhibitors.

• Understanding of what is deliverable to strict timelines, and the ability to communicate and manage expectations with sales and their clients.

• Engaging at a senior level, building long lasting relationships, solutions selling with highly developed negotiation skills.

• Data Analytical Skills – Ability to review data sets and identify relevant leads.

Measures of Success

Month on Month

• Growth in VIP pre-reg and onsite audience

• Growth in VIP audience retention rates

• Growth in new engaged C-Suite audience

• Growth in C-Suite community

Year on year

• Growth in overall buyside attendees

• Growth in contracted deliverables success

• Growth in repeat VIP customers

• Growth in managed buy-side accounts

• Growth in no. of attendees from each account

Qualifications

Experience & Qualifications

• Excellent written and verbal communication
• Excellent interpersonal and relationship management skills and the ability to network with senior industry figures
• Hardworking and diligent
• Strong analytical skills 
• Proven ability to use initiative when required and to go ‘above and beyond’ in order to deliver excellent customer service.
• Time management with an ability to multi-task and attention to detail
• Enthusiasm and a collaborative mindset

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s 
some of what you can expect when you join us. But don’t just take our word for it – see what our 
colleagues have to say at LifeAt.Informa.com

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and 
most of us balance time in the office with time working remotely
• Great community: a welcoming culture with in-person and online social events, our fantastic 
Walk the World charity day and active diversity and inclusion networks 
• Broader impact: take up to four days per year to volunteer, with charity match funding 
available too
• Career opportunity: the opportunity to develop your career with bespoke training and 
learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn 
Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and 
the chance to work from (almost!) anywhere for up to four weeks a year 
• A flexible range of personal benefits to choose from, plus company funded private medical 
cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching 
shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living 
subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes 
• As an international company, the chance to collaborate with teams around the world 

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. 
At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds 
are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. 

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