Senior Marketing Associate, VIP Relations

Company Description

Informa Tech informs, educates and connects the technology community through world-class research, training, events and media. A vibrant community of over 1,000 colleagues across 19 locations, we’re dedicated to inspiring the tech community to design better, to build better.

Which is why we champion you, the individual, to make an impact through change and innovation. Life at Informa means more freedom and fewer barriers. Our entrepreneurial spirit runs deep, encouraging our team to stick their hands up to spark innovation, or get stuck in to deliver amazing results. It’s time to feel the impact of your work and enjoy making a difference. Are you ready to start your future, today?

Job Description

The Senior Marketing Associate – VIP Relations is a motivated, resourceful and responsible individual who relishes in working in a fast-paced environment and being part of a team. We are looking for a proactive, highly organised, outgoing professional who is a real team player and has excellent communication skills.

Based within the Industries Portfolio at Informa Tech, the Senior Marketing Associate will be responsible for delivering VIP marketing programs across our world-class portfolio of events.

Creating, defining, and developing impressive campaigns with the ultimate objective of attracting the biggest names in tech to engage, this is an exciting opportunity to join a growing team of VIP managers and marketers.

You’ll need to love coming up with creative ideas to engage prospective VIP attendees and using data to create successful, insight-led campaigns.

Key responsibilities:

• Coordination of VIP activities in liaison with the Head of VIP and Event Directors.
• Work closely with the Audience Marketing and Production teams to grow the VIP audience and adapt messaging for VIPs attending the event.
• Expand the offering and strategy for the VIP audience in conjunction with the Head of VIP and Event Directors
• Invite targeted VIPs to attend key shows within the Industries Portfolio (telecoms, public safety and automotive industries).
• Contact selected individuals by email and other formats to discuss attendance and securing their participation in various structured networking / social sessions.
• Ensure VIPs are looked after and participate in the proposed networking/social programme.
• Ensure that VIPs have a superior customer experience throughout the campaign.
• Work with the event sponsors to maximise the participation of their clients in the event.
• Administration work in the lead up to the event, including registration system, calendar invites and excel lists for attendees of various networking functions within the event.
• Build strong relationships with these key VIPs to create brand commitment and loyalty.
• Help to organise VIP Dinners, Breakfast Briefings, Lunches and Closed-Door Meetings and securing VIP attendance at these functions and formats.
• Support to deliver the One to One Meeting Service (physical and digital), in conjunction with the sales team.
• Work closely with the team to validate the eligibility of incoming requests for VIP (and other key stakeholder) passes.
• Work alongside the sales team to identify where we can grow revenues relating to VIP activities

Knowledge & Skills

• Knowledge and effective use of LinkedIn Sales Navigator.

• Proven industry/Market Pillar knowledge

• Effective identification and targets of relevant market segments.

• Good inter-personal relationship building and relationship management skills. Must be able to have client facing conversations both with the buyside delegate audience, and sponsors and exhibitors.

• Understanding of what is deliverable to strict timelines, and the ability to communicate and manage expectations with sales and their clients.

• Engaging at a senior level, building long lasting relationships, solutions selling with highly developed negotiation skills.

• Data Analytical Skills – Ability to review data sets and identify relevant leads.

Measures of Success

Month on Month

• Growth in VIP pre-reg and onsite audience

• Growth in VIP audience retention rates

• Growth in new engaged C-Suite audience

• Growth in C-Suite community

Year on year

• Growth in overall buyside attendees

• Growth in contracted deliverables success

• Growth in repeat VIP customers

• Growth in managed buy-side accounts

• Growth in no. of attendees from each account

Qualifications

Experience & Qualifications

• Excellent written and verbal communication
• Excellent interpersonal and relationship management skills and the ability to network with senior industry figures
• Hardworking and diligent
• Strong analytical skills 
• Proven ability to use initiative when required and to go ‘above and beyond’ in order to deliver excellent customer service.
• Time management with an ability to multi-task and attention to detail
• Enthusiasm and a collaborative mindset

Additional Information

Just as no two days are the same, at Informa Tech we recognise that no two people are the same, putting diversity and inclusivity at the heart of what we do. This doesn’t happen by chance. We actively work to create a shared culture. It’s a place where individuals bring their own experience and insights to discover new opportunities and build a varied career. We want you to thrive as part of a fantastic community. We champion you.

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritize promotions internally. Our benefits include: 

• Learning and development plan to assist with your career development
• 25 days annual leave, 4 days for volunteering and a day off for your birthday!
• Competitive Benefits
• Work with high quality specialist products
• Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration
• Share-Match options - become a shareholder
• Regular social events and networking opportunities

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics.