Senior Marketing Analyst, Growth Marketing

This is a ‘Level 2 or Level 3’ position. Cleo has 5 internal levels of competency within Product Analytics. See our skills framework for how we differentiate on seniority.

About Cleo

At Cleo, we're not just building another fintech app. We're embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. That's the future we're creating.

Cleo is a rare success story: a profitable, fast-growing unicorn with over $200 million in ARR and growing over 2x year-over-year. This isn't just a job; it's a chance to join a team of brilliant, driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.

If you’re driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleo’s success as we scale, while growing alongside a company that’s scaling fast, this might be your perfect fit.

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What you’ll be doing

As a Senior Marketing Analyst for Organic and Owned channels (ASO, SEO, PR, Brand and Social Media), you’ll play a critical role in shaping Cleo’s marketing strategy by driving data-driven decisions that support our long-term vision. You will work closely with growth leads, marketing managers, and brand teams to optimise organic and owned marketing performance to grow our organic share.

You’ll also sit within the wider data science function here at Cleo; a hotshot team of 60 Data Scientists and Analysts, with significant industry experience that are at the heart of everything we do at Cleo. 

We are looking for a self-starter, focused on results, with a demonstrated success in using analytics to drive the understanding, growth, and success of organic marketing.

• Define Key Metrics & KPIs: Establish metrics for organic and owned marketing channels, track performance, and uncover actionable insights to guide marketing strategy.
• Organic Optimisation: Conduct deep-dive analysis across channels to uncover opportunities for optimisation. Translating insights into actionable recommendations that drive organic growth.
• A/B Testing & Experimentation: Support with the design, execution and analysis of experiments across different organic platforms.
• Collaboration with Stakeholders: Partner with the Growth Lead, channel managers, and Brand team to launch and scale campaigns.
• Brand & PR Analysis: As we invest in brand marketing support data-driven decision-making by measuring campaign impact, tracking media coverage, and providing actionable insights to optimise future brand initiatives.

About you

• Experience doing quantitative analysis, within a digital product environment and a marketing function
• Strong understanding of organic marketing channels and campaign measurements. You have experience in measuring incrementality for SEO, ASO, and brand campaigns and/or familiar with brand lift/brand equity measurement.
• Practical knowledge of A/B testing (e.g. hypothesis testing, p-values)
• Excellent SQL skills
• A strong ability to communicate findings to non-technical stakeholders in a concise and engaging manner
• Experience with data visualisation tools such as Tableau, Looker, Holistics, or Periscope
• Fluency in Python and its application in data analysis is a nice to have, but not essential

What do you get for all your hard work?

• A competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles. This role offers £50K-£90K per annum. You can view our public progression framework and salary bandings here: https://cleo-ai.progressionapp.com/ 
• Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures
• A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support. 
• Flexibility. We can’t fight for the world’s financial health if we’re not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work
• Work where you work best. We’re a globally distributed team. If you live in London we have a hybrid approach, we’d love you to spend one day a week or more in our beautiful office. If you’re outside of London, we’ll encourage you to spend a couple of days with us a few times per year. And we’ll cover your travel costs, naturally.
• Other benefits;
• Company-wide performance reviews every 6 months 
• Generous pay increases for high-performing team members
• Equity top-ups for team members getting promoted
• 25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo, up to 30 days)
• 6% employer-matched pension in the UK
• Private Medical Insurance via Vitality, dental cover, and life assurance
• Enhanced parental leave
• 1 month paid sabbatical after 4 years at Cleo
• Regular socials and activities, online and in-person
• We'll pay for your OpenAI subscription
• Online mental health support via Spill
• Workplace Nursery Scheme 
• And many more!

We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.

If there’s anything we can do to accommodate your specific situation, please let us know.

UK App access: The Cleo app is no longer downloadable in the UK (but only until next year). If you’re an existing user, you’ll still have access to the app. But some features won’t be available (just for a little while). Why? 99% of our users are based in the US – where financial health is often overlooked. We’ve decided to shift our focus to where we can provide the most value and make the greatest impact for users who need it most. Then we’ll be able to apply what we learn to better support our UK users in the future.