You’ll work cross-functionally with Marketing, Sales, and Operations to optimize lead flow, improve conversion rates, and ensure alignment on target customers and messaging. This is a high-visibility role for someone who thrives in a fast-moving environment and knows how to build scalable processes across global teams.
Responsibilities:
Leadership & Team Development
• Coach, mentor, and develop inbound and outbound BDRs across EMEA and APAC.
• Directly manage and support a Business Development leader in APAC, ensuring alignment on strategy, performance expectations, and regional execution.
• Provide ongoing training on messaging, objection handling, persona targeting, and product positioning for Puppet, Delphix, and OpenLogic.
• Monitor performance metrics and implement strategies to improve productivity and conversion rates across all regions.
Cross-Functional Collaboration
• Partner closely with Marketing to ensure inbound leads are effectively qualified, nurtured, and converted into high-quality meetings.
• Collaborate with Sales leadership to align target personas, ICP criteria, and qualification standards.
• Work with Product Marketing to ensure BDRs are equipped with up-to-date value propositions and competitive insights.
Operational Excellence
• Analyze funnel performance and identify opportunities to improve lead quality, routing, and follow-up processes.
• Develop and refine playbooks, workflows, and best practices for global BDR teams.
• Ensure consistent execution across regions while adapting to local market nuances.
Strategic Impact
• Contribute to regional go-to-market strategies by sharing insights from frontline conversations and market trends.
• Partner with leadership to forecast pipeline contribution and set quarterly goals.
• Drive initiatives that enhance efficiency, scalability, and alignment across teams.
Requirements:
• 5–7+ years of experience in business development, sales development, or related roles, with at least 4 years in a leadership or coaching capacity.
• Experience supporting or managing teams across multiple regions (EMEA and/or APAC strongly preferred).
• Experience managing or mentoring team leads or managers.
• Strong understanding of inbound and outbound motions, lead qualification, and pipeline generation.
• Exceptional attention to detail, organizational skills, and ability to manage multiple priorities.
• Demonstrated ability to work cross functionally and influence without authority.
• Strategic thinker with a data-driven approach to decision-making.
What Success Looks Like
• BDR teams consistently hit or exceed meeting and pipeline targets.
• Inbound lead conversion improves through tighter alignment with Marketing.
• Outbound efforts become more targeted, efficient, and persona aligned.
• Regional teams operate with clarity, consistency, and confidence.
• APAC leadership is supported, aligned, and driving strong regional performance.
• You become a trusted partner to Sales and Marketing leadership.
Perforce Software London, England Office
Part Floor 13, The Aldgate Tower, London, United Kingdom, E1 8NW
