Clarivate Analytics
Senior Manager, Product Marketing - Brand IP
The Senior Manager, Product Marketing is responsible for leading new product launches, developing impactful positioning and enabling successful sales execution for the Brand IP solutions portfolio. You'll play a pivotal role in advancing the category strategy to achieve revenue growth, retention, and customer satisfaction goals. By developing an in-depth understanding of buyer personas, use cases and competitors, you'll create impactful messaging that reinforces Clarivate's market-leading position.
In this role, you'll partner with sales and product teams to effectively launch new solutions to drive revenue growth for Brand IP software, services and data solutions. A successful candidate will be a self-starter, strong communicator, highly collaborative and an effective problem solver. This position supports all regions (Americas, EMEA and APAC), and works closely with product management, sales, customer education and demand and field marketing.
About You – experience, education, skills, and accomplishments…
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Bachelor’s degree required
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7+ years of experience in Product Marketing or Product Management within a mid-to-large corporation
It would be great if you also had…
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MBA or advanced degree
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Product Marketing experience in software, data, or services
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B2B Product Marketing experience
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Prior experience working in the IP (intellectual property) industry
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Experience with a global/multi-national organization
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Prior people management experience
What will you be doing in this role?...
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Plan and execute successful product launches.
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Create compelling messaging and clear, differentiated value propositions that align to our buyers' needs.
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Lead the development of content to drive awareness for our solutions and enable efficient buyer journeys and successful conversion.
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Develop and launch sales tools that enable successful prospecting and allow sales to clearly present the value of our solutions to target buyers.
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Collaborate with demand marketing to create impactful multi-channel campaigns that attract target buyers and drive demand for our solutions.
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Partner with product to monitor the adoption of new solutions; develop adoption campaigns and collaborate with user education to build user education resources.
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Partner with design and web teams (internally and externally) to manage the development of content, including sales tools, marketing content (product videos, case studies, white papers), competitive battle cards, web content, social media content, and more
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Lead a team of product marketers, including recruiting, career development and performance management.
About the Team
The Clarivate product marketing team partners closely with product, sales, and marketing to advance the category strategy and key go-to-market initiatives. Together, we help our customers make faster, more informed decisions for building, protecting and commercializing innovation.
As part of the broader marketing organization, we collaborate closely with industry, demand, and field marketing colleagues to deliver compelling narratives that support solution selling.
Hours of Work
This is a full-time permanent position based in London, UK. This role is hybrid: 2-3 days per week in office, rest of week remote.
This position requires weekday (Monday - Friday) attendance with some scheduling flexibility available around core working hours.
At Clarivate, we are committed to providing equal employment opportunities for all persons with respect to hiring, compensation, promotion, training, and other terms, conditions, and privileges of employment. We comply with applicable laws and regulations governing non-discrimination in all locations.
Top Skills
Clarivate Analytics London, England Office
70 St. Mary Axe United Kingdom, London, United Kingdom, EC3A 8BE
