The Senior Manager, PR will lead PR strategies, manage media relations, and oversee influencer activations to enhance e.l.f.'s brand reputation in the UK and EMEA region.
About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.
In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
Title: Senior Manager, PR
Status: Full-time, Permanent
Department: Marketing
Location: London
Reporting to: Director, Marketing, International
Position Summary
We’re seeking a Senior Manager, PR to elevate and expand the e.l.f. Beauty narrative across the UK and EMEA. This role will play a pivotal part in driving earned media impact, shaping brand reputation, and leading integrated PR and influencer strategies that strengthen awareness, engagement, and advocacy for e.l.f. Cosmetics and e.l.f. SKIN.
Reporting to the VP, Marketing, International, you’ll lead strategic storytelling across press, influencers, and social, ensuring e.l.f. remains one of the most talked-about and culturally relevant beauty brands in the market.
You’ll combine creativity and strategic acumen with a strong understanding of media, digital culture, and the UK beauty landscape, inspiring both internal teams and external partners to deliver breakthrough communications.
Key Responsibilities
Strategic Communications & Leadership
Lead the development and execution of the UK PR and communications strategy to support brand, product, and corporate objectives.
Serve as a trusted partner to senior leadership, advising on brand reputation, crisis management, and strategic messaging.
Partner cross-functionally with Global Communications, Social, and Brand teams to ensure consistent storytelling and alignment across all touchpoints.
Media & Influencer Relations
Build and nurture high-impact relationships with top-tier beauty, lifestyle, and business media, as well as key opinion leaders and creators.
Oversee influencer and ambassador programs, from strategy and talent selection to contract negotiation, content development, and performance tracking.
Identify fresh, culturally relevant ways to amplify earned coverage and drive strong EMV (earned media value).
Campaign Leadership
Lead PR strategy and execution for major launches, hero campaigns, and brand moments.
Partner with Creative and Social teams to deliver compelling, cross-channel narratives that drive engagement and consumer love.
Manage agency partners, ensuring best-in-class execution and results.
Insights & Performance
Track and analyse PR and influencer campaign results to measure impact, identify trends, and inform future strategy.
Conduct regular competitor and category analyses to ensure e.l.f. remains at the forefront of innovation and conversation.
Present results and insights to leadership, turning data into actionable recommendations.
What You’ll Bring
7+ years of experience in PR, communications, or brand marketing, ideally within the beauty, fashion, or lifestyle industry.
Proven track record leading high-profile brand communications, influencer activations, and media relations in the UK market.
Strong relationships within the UK media and influencer landscape.
Strategic mindset with the ability to balance creative storytelling and data-driven decision-making.
Excellent communication, stakeholder management, and leadership skills.
Proactive, collaborative, and adaptable — thrives in a fast-paced, high-growth environment.
Passion for beauty, creativity, and innovation — and a genuine belief in e.l.f.’s mission to make the best of beauty accessible to every eye, lip, face, and paw.
The base salary range for this role is listed above.
Total compensation includes base salary, annual company-based performance bonus, and equity. Under e.l.f.’s annual bonus program, employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals. In addition, e.l.f. provides a variety of other benefits to employees, including medical, dental, and vision insurance, a retirement savings plan, gender neutral parental leave, and unlimited paid time off. The amount of total compensation (including base salary) offered will be based on a wide range of factors, including geographic location, experience, specific skills, and qualifications.
Compensation components are subject to change at the company’s discretion
This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.
e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
Top Skills
Communications
Influencer Marketing
Media Relations
Public Relations
Strategic Communications
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