We are seeking a Senior Manager, Performance Marketing (L4) with 7+ years of experience in performance marketing (ideally in retail) to lead and drive the strategic development of our Paid Search, Paid Social, and Affiliate Marketing teams. This role is ideal for a strategic leader with strong technical expertise, business acumen, and team leadership skills, capable of managing multi-million-dollar budgets while driving innovation and efficiency.
As the head of Performance Marketing, you will define the vision, strategy, and execution roadmap for our acquisition and retention efforts across Google Ads (incl. Paid Search, PLA, Display and App), Meta, Pinterest, TikTok, Affiliates and other key digital channels. You will be responsible for team development, cross-functional collaboration, and continuous innovation in a fast-paced, data-driven environment.
What You’ll Do
- Lead, develop, and mentor a high-performing team of Paid Search, Paid Social, and Affiliate Marketing managers and analysts.
- Own and optimize a large-scale performance marketing budget, ensuring efficient spend allocation and maximizing ROAS, LTV, and revenue growth.
- Define and execute a long-term strategic roadmap for Performance Marketing, leveraging data, automation, and innovative marketing solutions.
- Oversee the development and execution of advanced bidding strategies, audience segmentation, and A/B testing frameworks.
- Partner with Martech, Data Science, and Engineering to enhance measurement models, incrementality testing, and privacy-compliant attribution frameworks.
- Drive innovation in AI-powered bidding, creative automation, first-party data utilization, and audience targeting.
- Stay ahead of privacy regulations, measurement challenges, and platform changes, including iOS updates, cookieless tracking, server-side tracking, and GA4 adoption.
- Collaborate with senior leadership and cross-functional teams (Finance, Category Management, Creative, and Promotions) to align performance marketing efforts with broader business objectives.
- Build and maintain strategic relationships with Google, Meta, Pinterest, TikTok, and Affiliate partners to ensure best-in-class execution and early adoption of new features.
- Regularly report performance insights, strategic recommendations, and budget planning updates to senior stakeholders and executive leadership.
What You’ll Need
- 7+ years of experience in Performance Marketing, Growth Marketing, or Digital Advertising, ideally in retail or eCommerce.
- Proven success in leading and scaling Paid Search, Paid Social, and Affiliate Marketing programs with large, multi-million-dollar budgets.
- Strong technical and analytical skills, with expertise in SQL, Python, R, Looker, Tableau, and Excel (automation, pivot tables, forecasting).
- Deep understanding of auction dynamics, bid automation, attribution models, and first-party data strategies.
- Experience with conversion rate optimization, landing page experimentation, and performance measurement frameworks.
- Strong business acumen, with the ability to translate data-driven insights into strategic actions.
- Excellent leadership skills, with experience managing and developing high-performing teams.
- Expertise in the evolving privacy and measurement landscape, including GA4, server-side tracking, and first-party data activation.
- Strong stakeholder management, with experience in executive reporting and influencing cross-functional leadership.
- Highly adaptable, data-driven, and thrives in a fast-paced, high-growth environment.
- Bachelor’s degree in Marketing, Business, Data Analytics, or related field (Master’s preferred).
Why Join Us?
- Competitive salary & performance-based incentives.
- Opportunity to lead and shape a large-scale Performance Marketing strategy in a data-driven, fast-scaling organization.
- Access to learning & development programs, including financial support for training.
- A dynamic, collaborative work environment with strong career growth opportunities.
About Wayfair Inc.
Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.
No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.
Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at [email protected].
