Senior Manager, Media

Job Description Summary:

Media is one of the most critical growth drivers within the IMX (integrated marketing experience) ecosystem — connecting our brands with consumers through culturally relevant, data driven, and commercially effective experiences across the full funnel.

• Support the Director, Media in the development and execution of media operations governance, workflows, and activation routines across the GB portfolio.
• Partner with Connections, Brand, Social, Commerce, and agency teams to ensure media plans are delivered accurately, efficiently, and on time across paid, owned, earned, and shared channels.
• Coordinate campaign setup, approvals, timelines, asset readiness, investment tracking, and operational delivery across multiple stakeholders and agencies.
• Maintain strong operational oversight of media plans and executions across TV, OOH, Audio, Digital, Programmatic, Social, Search, Retail Media, and emerging channels.
• Ensure operational compliance with Responsible Marketing Policy, data privacy, legal, finance, and SRA requirements.

• Manage and monitor media investment reporting across brands, including actual versus planned spend, invoice governance, PO approvals, buying order validation, and budget tracking in partnership with Finance and agencies.
• Oversee media investment accuracy, financial reconciliation, and audit support processes to ensure operational compliance and value delivery.
• Track and monitor media effectiveness KPIs, campaign delivery metrics, and operational performance indicators.
• Support post-campaign reporting and performance reviews, connecting media outputs to business and brand outcomes where possible.
• Identify optimization opportunities through data analysis, reporting dashboards, media tools, and performance diagnostics.

• Operate hands-on within media dashboards, reporting systems, analytics tools, and workflow platforms to evaluate campaign performance, identify trends, and generate actionable insights.
• Leverage AI enabled tools, automation solutions, and emerging agentic workflows to improve operational efficiency, reporting quality, and decision making speed.
• Partner with agencies, platform partners, and internal teams to evolve media processes and integrate more advanced measurement, workflow automation, and intelligence capabilities.
• Support adoption of modern marketing tools and ways of working across the IMX ecosystem.
• Continuously evaluate opportunities to simplify workflows, reduce manual effort, and improve visibility through connected data and systems.

• Support day to day management of media agencies and external operational partners, ensuring delivery against agreed timelines, processes, KPIs, and governance requirements.
• Coordinate with platform and media partners to ensure access to innovation opportunities, beta products, testing frameworks, and operational best practices.
• Help establish clear operational rhythms, reporting structures, escalation processes, and performance routines across agency partners.

• Work closely with Social, Influencer, Experiential, PR, Commerce, and Brand teams to ensure media operations are integrated across the broader IMX agenda.
• Partner with Insights and Analytics teams to strengthen reporting frameworks, measurement capabilities, and data utilization.
• Support communication routines with bottling partners and key commercial stakeholders where required.
• Act as a collaborative operational lead across multiple stakeholders in a matrixed environment.

• 7–10+ years of experience across media operations, media planning, activation, digital media, or marketing operations.
• Strong understanding of the UK media landscape across traditional and digital channels.
• Experience working within media agencies, FMCG organizations, platform environments, or integrated marketing teams preferred.
• Experience managing media budgets, operational governance, invoicing, reporting, and campaign delivery processes.
• Hands-on experience working with reporting tools, dashboards, digital platforms, analytics environments, or media technology systems.

• Strong analytical and operational mindset with excellent attention to detail.
• Comfortable working with complexity, ambiguity, and fast-moving business priorities.
• Able to balance strategic understanding with hands-on execution and operational delivery.
• Strong collaboration and stakeholder management skills within matrix organizations.
• Curious and adaptive mindset with interest in AI, automation, agentic workflows, and emerging marketing technologies.

• Media planning, activation, and campaign operations
• Digital and performance media ecosystems
• Media finance governance and budget tracking
• Marketing analytics, dashboards, and reporting frameworks
• Programmatic, paid social, search, and retail media environments
• AI enabled marketing operations and workflow automation
• Integrated marketing and IMX ways of working
• Cross functional stakeholder and agency management
• Advanced Excel and familiarity with visualization/reporting tools (e.g. Power BI, Tableau, platform dashboards) preferred

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Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.