Senior Manager, Marketing Communications (Maternity Cover)

We are seeking an experienced Marketing Communications Manager or Director to join our marketing team on a 9 to 12-month maternity cover contract. This role is pivotal in executing external communications and public relations as part of integrated global marketing campaigns that drive brand awareness and thought leadership across the region for lead conversion.

We are looking for seasoned candidates with proven public relations (PR) and social media success in a B2B software company. You will be responsible for working with our PR agencies in the US, EMEA and Australia to help amplify our global messaging across regions. This includes media relations, thought leadership, and executive visibility, alongside strategic social media campaign execution. You will also work closely with internal stakeholders with direct access to the marketing leadership team to drive awareness, engagement, and brand reputation in key markets.

Public Relations

• Execute a strategic PR plan aligned with Appian business goals and marketing objectives across industries and geographies.

• Manage external PR agencies in the US, EMEA, and Australia to create and share thought leadership content across key tech, business, and industry publications to reach targets and KPIs. 

• Create, edit, and amplify the company’s voice across earned and owned channels to ensure consistent messaging across regions.

• Collaborate with internal stakeholders to identify content opportunities, write, edit,  and distribute press releases and executive thought leadership pieces for the press.

• Work across marketing functions in customer, content, product, industry, digital, analyst, and field with direct access to the marketing and executive leadership teams. 

• Manage and review weekly content submission for marketing leadership review and approval.

• Use internal systems and tools to create design and web upload requests. 

• Create weekly press coverage reports, monthly board reports, and other PR/communications reports as needed. 

• Liaise with media spokespersons for interview and/or byline opportunities.

Social Media

• Work with Appian’s organic social media manager to evolve the company’s social media strategy across LinkedIn, X (formerly Twitter), Facebook and Instagram.

• Review and edit organic social media posts and assets weekly, and as needed to ensure consistency in tone of voice per Appian Brand Guidelines. 

• Create compelling content calendars and organic social media posts aligned with product launches, campaigns, events, and company news as needed.

• Capable of managing social media accounts, including copywriting, scheduling, community management, and reporting to cover for organic social media manager, when required.

• Experience: 5+ years in B2B marketing communications, preferably within the technology or SaaS industry.

• Skills: Strong writing and editing skills, with the ability to create content for various channels and audiences.

• Tools: Google Work Suite and Microsoft Office (Word, Excel, and PowerPoint), organic social media, PR monitoring, content management, IT ticketing, contract approval, budgeting, and finance systems.

• Collaboration: Proven ability to work cross-functionally, liaise with global leadership in the US and regional teams in EMEA, APJ 

• Communications: Excellent written and verbal communication skills, with a strong editorial sense. 

• Cultural Awareness: Working knowledge of key markets and cultures, differences and how to be effective in each market. 

• Language Skills: Basic or advanced speaking and writing skills in another major European language (Spanish, French, German, and/or Italian) would be an advantage.

• Project Management: Ability to manage multiple projects simultaneously to deliver on-time and with quality.

• Budget and Invoice Management: Maintain and keep track of global communications budget spend, invoice approvals, and requests.

• Digital Savvy: knowledge of SEO, UX/UI design principal for marketing optimisation and conversion, analytics platforms, and content amplification tactics is a plus.

• Education: Bachelor's degree in Marketing, Communications, or a related field.

This role is based at our 20 Fenchurch Street (The Walkie-Talkie Building!) London office. Appian was built on a culture of in-person collaboration, which we believe is a key driver of our mission to be the best. Employees hired for this position are expected to be in the office 5 days a week to foster that culture and ensure we continue to thrive through shared ideas and teamwork. We believe being in the office provides more opportunities to come together and celebrate working with the exceptional people across Appian.