Senior Manager - Customer Marketing

Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.

There’s another option. Freshworks. With a fresh vision for how the world works.

At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world.

Fresh vision. Real impact. Come build it with us.

Freshworks is seeking a Voice of Customer (VoC) Manager to lead our efforts in capturing, analyzing, and leveraging customer feedback to drive product improvements and enhance customer experience across our suite of products. Reporting to the Director of Customer Engagement, you will play a pivotal role in defining our overall VoC strategy and how we proactively centralize all customer listening signals to reduce customer friction and drive deeper loyalty. 

Responsibilities:

• Develop and implement a comprehensive Voice of Customer (VoC) strategy to capture, analyze, and act upon customer feedback across various touchpoints.

• Drive initiatives to gather qualitative and quantitative insights from customers to inform product development, marketing strategies, and customer success efforts.

Customer Feedback Analysis:

• Provide recommendations for collecting customer feedback at scale through surveys and other touchpoints.

• Evaluate enterprise software technologies that could help us refine our listening signals and automate our reporting and measurement capabilities.

• Lead the analysis of customer feedback, including surveys, interviews, and support interactions, to identify trends, pain points, and opportunities for improvement.

• Collaborate with cross-functional teams, including Product Management, Engineering, and Customer Success, to prioritize and address customer needs.

Cross-Functional Collaboration:

• Partner closely with Product Management, Engineering, Marketing, Sales, and Customer Success teams to ensure alignment on Voc strategies.

• Act as a liaison between customers and internal teams, advocating for customer needs and driving alignment on product priorities.

Insights Utilization:

• Utilize insights from customer feedback to drive product improvements, enhance customer experience, and increase customer satisfaction and loyalty.

• Develop and implement strategies to effectively communicate customer insights and recommendations to internal stakeholders.

• Develop a cadence for reporting regularly to stakeholders on key metrics across NPS, CES, CSAT and more.

Team Leadership and Development:

• Build and lead a high-performing VoC team, providing guidance, mentorship, and professional development opportunities.

• Foster a culture of customer-centricity and continuous improvement within the team and across the organization.

• Bachelor's degree in Business Administration, Marketing, or related field; Master's degree preferred.

• 10+ years of experience in customer experience, market research, or related roles in the B2B or B2C tech industry.

• Proven track record of developing and executing successful VoC strategies and initiatives.

• Strong analytical skills with the ability to derive actionable insights from customer feedback data.

• Excellent communication, presentation, and interpersonal skills.

• Experience in leading cross-functional teams and driving alignment towards common goals.

• Ability to thrive in a fast-paced, dynamic environment and navigate ambiguity.

• Comfortable with a dual-site working model between the U.S. and India, with the ability to travel as needed.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.