Senior Manager, Brand Marketing

KAYAK, part of Booking Holdings (NASDAQ: BKNG), is the world’s leading travel search engine. With billions of queries across our platforms, we help people find their perfect flight, stay, rental car and vacation package. We’re also transforming business travel with a new corporate travel solution, KAYAK for Business.

As an employee of KAYAK, you will be part of a travel company that operates a portfolio of global metasearch brands including momondo, Cheapflights and HotelsCombined, among others. From start-up to industry leader, innovation is at our core and every employee has an opportunity to make their mark. Our focus is on building the best travel search engine to make it easier for everyone to experience the world.

Role Overview:

We’re looking for a strategic, creative, and execution-focused Brand Marketing Manager to lead brand marketing for KAYAK in the UK and Momondo across the Nordics (Denmark, Sweden). This role requires strong local market knowledge, media planning expertise, and the ability to work collaboratively across internal teams and external partners. You’ll be responsible for driving brand awareness, relevance, and preference through localized marketing strategies, integrated campaign execution, and strategic brand partnerships.

In this role you will:

• Develop and implement brand marketing strategies for KAYAK in the UK and Momondo in the Nordics, aligned with consumer insights, brand positioning, and business goals.

• Lead the development and rollout of integrated marketing campaigns, including creative briefing, media planning, and cross-functional coordination.

• Identify and use local consumer and market insights to tailor brand marketing strategies for the UK and Nordic markets.

• Write clear, insight-led creative briefs and work closely with the in-house Creative team and Creative Production Managers to bring campaigns to life.

• Manage traditional media planning (TV, OOH, radio, print), including direct negotiation with media agencies and local vendors.

• Collaborate with the in-house digital media team to ensure strong alignment between brand messaging and digital channel performance.

• Adapt global creative and messaging to ensure cultural relevance and resonance in the UK and Nordic markets.

• Track campaign performance, define important metrics, and deliver actionable insights to optimize future activity.

• Identify, negotiate, and manage strategic brand partnerships that enhance visibility, drive engagement, and reinforce brand positioning (e.g., sponsorships, co-branded collaborations, and experiential partnerships).

• Work closely with PR, Creative, Performance Marketing, Product, and Commercial teams to ensure consistency and alignment across all consumer touch points.

• Lead the local Sr. Specialist, Social Media to integrate local insights into content creation for enhanced brand messaging in the UK and Nordic markets.

• Manage relationships with media agencies in the UK, and liaise with the Creative team on coordination with creative agencies and production partners.

About You:

• 10+ years of brand marketing experience with a strong understanding of the UK market; exposure to Nordic markets is a plus

• Proven experience leading integrated campaigns across both traditional and digital channels

• Strong media planning and vendor negotiation skills

• Experience identifying and managing brand partnerships or sponsorship deals

• Skilled in briefing creative teams and managing asset production processes

• Strategic problem solver with strong cultural awareness and attention to local market nuance

• Highly collaborative, organized, and thorough

• Fluent in English; a Nordic language is a plus

Benefits and Perks

• Work from (almost) anywhere for up to 20 days per year

• Focus on mental health and well-being:

  • Company-paid therapy sessions through SpringHealth

  • Company-paid subscription to HeadSpace

  • Company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)

• No meeting Fridays

• Paid parental leave

• Generous paid vacation + time off for your birthday

• Paid volunteer time

• Focus on your career growth:

  • Development Dollars

  • Leadership development

  • Access to thousands of on-demand e-learnings

• Travel Discounts

• Employee Resource Groups

• 5 weeks paid vacation

• Private health & dental insurance

• Income protection and life assurance

• Employee Assistance Program - including 24/7 GP & free legal advice

• Pension plan contributions

• Discounted gym membership

• Bike2Work

• Season ticket loan

• Social events & Thursday happy hours

• Free lunch 2 days per week

Diversity, Equity, and Inclusion

At KAYAK, we aspire to be a workplace that fosters inclusion and reflects the diverse communities we serve. Hiring people with different backgrounds and perspectives is critical to innovation and to how we deliver great experiences for our users, partners, and teams. We strive to be an open and welcoming environment so that no matter who you are, you can be yourself.

We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job responsibilities, and to receive other benefits and privileges of employment. Please contact us to request accommodation(s).

#LI - BB1