LOCATION, GEOGRAPHY
United Kingdom & Ireland
WHO YOU’LL WORK WITH
The role sits within the in-country marketing function, partnering closely with commercial teams and global brand counterparts to deliver locally relevant brand impact. The position collaborates with global city marketing, brand management, and brand creative teams while leading and developing a high-performing local marketing team.
WHO WE ARE LOOKING FOR
We are looking for a strategic and culturally connected marketing leader who can translate global brand direction into impactful, locally relevant marketplace activations. The ideal candidate demonstrates strong leadership, stakeholder management, and a deep understanding of creator and consumer trends. They are highly organized, results-driven, and capable of managing complex projects and budgets while building strong cross-functional relationships.
- Strong leadership and team management capabilities
- Deep understanding of consumer, creator, and cultural trends
- Strong knowledge of marketplace partners and segmentation
- Proven budget and project management expertise
- Excellent communication, relationship management, and presentation skills
WHAT YOU’LL WORK ON
You will lead the development and execution of holistic country marketing strategies, ensuring alignment with global brand direction while delivering locally relevant and impactful brand experiences across the UK and Ireland marketplace.
- Lead end-to-end seasonal planning to drive brand impact and energize key stories across the marketplace
- Translate global brand strategies into locally relevant campaigns and consumer experiences
- Build and maintain strong cross-functional collaboration across local and global teams
- Drive engagement within key city communities and cultural subcultures
- Oversee marketing reporting, budgeting, and financial planning processes
- Develop and execute city-led brand and marketplace moments, programs, and partnerships
- Lead storytelling and localized content development aligned with global concepts
- Leverage consumer insights to identify opportunities and inform future strategies
- Ensure strong execution of seasonal gameplans in partnership with commercial stakeholders
- Develop, coach, and lead a high-performing team
Application deadline: 19/June/2026
