Senior Lifecycle Marketing Manager

What are we looking for?
We’re looking for a Senior Marketing Manager to join our Lifecycle Marketing team. This is an exciting role with global responsibility delivering personalised, compelling, and useful communications to tens of millions of travellers per month, across more than 50 countries worldwide.

Working closely with multiple teams across the business, you’ll be responsible for devising, executing, and optimising our top-of-funnellifecycle strategy, focused on price-led programs like “Deals” and “Drops”, designed to drive early-stage engagement, across Skyscannerproducts, evolving sophisticated email, push, and in-app campaigns that drive measurable impact for both travellers and the business.

This is an amazing opportunity for a passionate lifecycle marketer to innovate, shape and evolve our traveller-focused engagement and retention strategy for millions of users.

What will you be responsible for delivering?

• Program Leadership: You and your team will own our top-of-funnel lifecycle communications strategy—focused on price-led campaigns such as “Deals” and “Drops”— to attract and re-engage travellers. You’ll be responsible for the strategic development and traveller impact of these important, highly targeted & personalised programs.
• Program design & delivery: Design, launch and iterate email, push, and in-app lifecycle journeys to boost traveller engagement, session volume, and repeat visits. Own program roadmaps and backlogs to drive channel performance and support wider business objectives.
• Traveller impact: Forecast and track the impact of campaigns on sessions and retention, ensuring performance meets or exceeds targets and budget expectations.
• Personalisation & Optimisation: Deliver personalised and relevant communications that align with each user’s position in the funnel and enhance their experience.
• Testing & experimentation: Continuously test and refine lifecycle strategies through experimentation, uncovering growth opportunities and improving campaign effectiveness.
• Cross-functional influence & delivery: Partner closely with Design, Product, Engineering, and Data to co-create high-performing, data-led lifecycle campaigns across web and app.
• Tools & processes: Be in tune with the latest tools, strategies & tactics with which to reach potential customers, engage them, and increase retention. Build and develop the relationships and capabilities of 3rd party tool providers (including and most importantly) with our ESP, Braze.
• Line Management: Manage and develop a small high-performing team, fostering a safe place to learn and grow whilst demonstrating a growth mindset across the Lifecycle function.
• Presentation and Communication: Confidently present updates on campaign performance, traveller insights, and strategic initiatives to cross-functional teams and senior leadership.

What skills are we looking for?

• Lifecycle Marketing: Extensive hands-on experience delivering high-volume lifecycle programs across email, push, and in-app. Proven ability to manage budgets, forecast performance, and optimise campaigns to deliver KPIs.
• Analytical Mindset: Proven track record building, delivering & optimising communications that add customer value and deliver quantifiable upside to relationships & retention and skilled in identifying actionable insights from campaign data.
• Marketing Tools: Extensive experience & proficiency with ESPs; experience with Braze is ideal but not essential. Demonstrable experience with workflows, segmentation, user journeys, personalisation, automation strategies, conversion optimisation and other lifecycle tactics is expected.
• Business Tools: Proficient in Microsoft Office, Slack, and Atlassian tools (Miro, Confluence, JIRA). Experience in Tableau (and extracting actionable insights) is ideal but not essential.
• Stakeholder Management: Strong stakeholder management skills, with experience working across multiple teams in an Agile environment.
• Mentoring: Previous experience developing / mentoring junior talent.
• Project Management: Strong organisational and project management skills, including the ability to create and manage roadmaps and backlogs, are essential.
• Communication: Strong written & verbal communication, with the ability to work collaboratively in a cross-functional, diverse and geographically spread team environment.

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