The Senior Lifecycle Marketing Manager will lead the Lifecycle Marketing strategy, focusing on customer engagement and retention through email and push notifications. Responsibilities include program leadership, design and delivery of marketing strategies, analysis of performance, and collaboration with cross-functional teams. The role requires strong management skills, mentoring of junior team members, and effective communication with stakeholders.
What are we looking for?
We’re looking for a Senior Marketing Manager to join our Lifecycle Marketing team. This is an exciting role with global responsibility for the delivery of personalised, compelling, and useful communications to tens of millions of travellers per month, across more than 50 countries worldwide.
Working closely with multiple teams across the business, you’ll be responsible for devising, executing, and optimising our ‘In-funnel’ lifecycle strategy across multiple Skyscanner products, with the opportunity to innovate and evolve a suite of highly sophisticated email & push notifications to deliver maximum traveller & business impact.
This is an amazing opportunity for a world-class lifecycle marketer to innovate, shape and evolve our traveller-focused engagement and retention strategy for millions of users.
What will you be responsible for delivering?
- Program Leadership: You & your team will own our ‘In-funnel’ (triggered) Lifecycle communication programs, which includes ‘Onboarding’, ‘Retargeting’, ‘Price Alert’ & ‘Cross-sell’ communications. You’ll be responsible for the strategic development and traveller impact of these important, highly targeted & personalised programs.
- Program design & delivery: Develop, execute and optimise email & push marketing strategies to maximise traveller engagement, sessions & repeats. Own program roadmaps and backlogs to drive channel performance and support wider business objectives.
- Traveller impact: Help to forecast the sessions and retention impact of our programs, and ensure that campaigns are effectively managed and optimised to hit budgets & targets.
- Personalisation & Optimisation: Devise, build, deliver & optimise relevant and compelling communications that reflect and respond to the needs of our travellers, adding value to the relationship, wherever users may be in the funnel.
- Testing & experimentation: An endlessly curious approach to improving performance and efficiencies, delivered through in-depth experimentation and analysis. Identify areas for potential growth, and deliver sophisticated testing strategies to validate & optimise.
- Cross functional influence & delivery: Work cross-functionally with Design, Product, Engineering, and Data tribes to design and execute compelling & data-led lifecycle comms for both web and app users.
- Tools & processes: Be in tune with the latest tools, strategies & tactics with which to reach potential customers, engage them, and increase retention. Build and develop the relationships and capabilities of 3rd party tool providers, including (and most importantly) with our ESP, Braze.
- Line Management: Manage & develop a small team, providing leadership, coaching and development opportunities. Lead by example to help shape the culture & nurture Psychological Safety within the Lifecycle team.
- Presentation and Communication: Prepare and deliver presentations to team members & senior stakeholders, providing clear updates on project progress, campaign performance, traveller impact and strategic initiatives.
What skills are we looking for?
- Lifecycle Marketing: Extensive hands-on experience managing & delivering Lifecycle Marketing programs & strategies across email & push. Proven ability to manage budgets, forecast performance, optimise campaigns & deliver KPIs
- Analytical Mindset: Proven track record building, delivering & optimising communications that add customer value and deliver quantifiable upside to relationships and retention
- Marketing Tools: Extensive experience & proficiency with ESPs; experience with Braze is ideal but not essential. Demonstrable experience with workflows, segmentation, user journeys, personalisation, automation strategies, conversion optimisation and other lifecycle tactics is expected
- Business Tools: Proficient in Microsoft Office & Atlassian (Miro, Confluence, Slack, JIRA). Experience in Tableau (and extracting actionable insights) is ideal but not essential.
- Stakeholder Management: Strong stakeholder management skills, with experience working across multiple teams in an Agile environment
- Mentoring: Previous experience developing / mentoring junior talent.
- Project Management: Strong organisational & project management skills, including the ability to create and manage roadmaps & backlogs is essential.
- Communication: Strong written & verbal communication, with ability to work collaboratively in a cross-functional, diverse & geographically spread team environment.
#LI-CL1
Top Skills
Braze
Skyscanner London, England Office
Level 5, Ilona Rose House, Manette Street, London, United Kingdom, 1D 4AL
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