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At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.
We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.
To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.
Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.
If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.
WHAT YOU'LL DO
Braze is looking for a Senior Lifecycle Marketing Manager to help develop, implement and manage our customer lifecycle marketing strategy. In this role, you will drive customer and revenue growth by designing and executing effective customer journeys and programs that strengthen our engagement with Braze users, buyers, and influencers. This role requires a willingness to work with cross-functional teams to build and execute strategies that support our company's growth and profitability goals.
This role will work with the Director of Lifecycle Marketing to brainstorm, create, and optimize programming that drives expansion, improves LTV, and reduces customer churn. You will be a Braze end user expert and utilize data to execute programs that drive revenue across a variety of marketing channels. Must be comfortable working within a fast-paced, constantly evolving environment. You will act with a customer-centric approach, helping to curate customer feedback insights and map the behaviors needed to deepen product usage, increase retention, and strengthen the end user experience.
This is an exciting opportunity to own customer engagement plays for a leading customer engagement platform! You’ll be helping other marketers learn, grow, and succeed with Braze.
In this role, you will:
- Use technology and data to create thoughtful customer journeys and initiatives that drive adoption, expansion, and satisfaction
- Help Braze customers realize the value of the platform through relevant messaging and recommendations
- Collaborate with cross-functional teams, including sales, product, and customer success, to create and execute campaigns that meet business objectives and deliver measurable results
- Become a customer engagement expert–specifically around email marketing, mobile marketing, customer journeys, personalization tactics, and cross-channel strategies
- Use quantitative and qualitative data to identify, track, measure, and optimize the success and impact of our Lifecycle Marketing programs
- Provide regular reporting and insights to key stakeholders on program performance and ROI
- Build and execute targeted marketing campaigns using various channels, such as email, paid media, webinars, video, and more
WHO YOU ARE
- You have 5+ years of Lifecycle marketing experience. SaaS or Braze experience preferred
- Somebody with a growth mindset. Marketing tactics never stay the same for long. That means your skillset can’t either
- Excellent communicator with the ability to collaborate cross-functionally and build relationships with partners, vendors, and customers
- Comfortable with both quantitative and qualitative data. If you see red flags in the data, you can work with colleagues to design and launch a lifecycle program that helps address those red flags
- Creative problem-solver with the ability to think strategically and execute tactically
- Operate with speed and agility, an experimental mindset, continuously optimized to achieve business goals
- Self-starter with an entrepreneurial mentality
- Strong written and verbal English skills are essential
WHAT WE OFFER
Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country here. More details on benefits plans will be provided if you receive an offer of employment.
From offering comprehensive benefits to fostering flexible environments, we’ve got you covered so you can prioritize work-life harmony. Braze offers benefits such as:
- Competitive compensation that may include equity
- Retirement and Employee Stock Purchase Plans
- Flexible paid time off
- Comprehensive benefit plans covering medical, dental, vision, life, and disability
- Family services that include fertility benefits and equal paid parental leave
- Professional development supported by formal career pathing, learning platforms, and tuition reimbursement
- Community engagement opportunities throughout the year, including an annual company-wide Volunteer Week
- Employee Resource Groups that provide supportive communities within Braze
- Collaborative, transparent, and fun culture recognized as a Great Place to Work®
ABOUT BRAZE
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty.
Braze is proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore. In 2025, we were recognized as one of Built In’s Best Places to Work. In 2024, we were included in U.S. News & World Report’s Best Companies to Work For (Top 10%) and recognized in Great Place to Work’s Fortune Best Medium Workplaces, Fortune Best Workplaces in Technology, Fortune Best Workplaces for Parents, and Fortune Best Workplaces for Women.
Additionally, we were featured in Great Place to Work UK’s Best Workplaces, Best Workplaces in Europe, Best Workplaces for Development, Best Workplaces for Wellbeing, Best Workplaces for Women, and Best Workplaces in Technology.
You’ll find many of us at headquarters in New York City or around the world in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, Singapore, São Paulo, Seoul, Sydney and Tokyo – not to mention our employees in nearly 50 remote locations.
BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER
At Braze, we strive to create equitable growth and opportunities inside and outside the organization.
Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you.
We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you.
Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.
Braze London, England Office
Braze London Office
10th Floor, Exchange House, Braze, 12 Primrose St, London, United Kingdom, EC2A 2EG
