Senior Integrated Marketing Campaign Manager, EMEA

Senior Integrated Marketing Campaigns Manager, EMEA

Location: London, UK (Hybrid)

About the Role

Nasuni is hiring a Senior Integrated Marketing Campaigns Manager, EMEA to own and orchestrate full-funnel, integrated campaigns that drive brand, awareness, demand, and enterprise revenue across priority EMEA markets.

This role has evolved. Historically, it leaned heavily toward funnel demand and customer-focused programs. Today, it is a campaign leadership role responsible for storytelling, orchestration, and go-to-market execution across Brand, Demand, ABM, and Vertical plays.

This person will act as the campaign “conductor”, bringing together Product Marketing, Digital, Events, Marketing Ops, Sales, and SDR teams to deliver cohesive, account-centric campaigns that reflect Nasuni’s brand, target ICPs, and enterprise buying motions.

What You Will Own

Integrated Campaign Leadership (Core of the Role)

• Own the EMEA integrated campaign model, from awareness → demand → customer, aligned to revenue targets.
• Translate global strategy into regionally relevant, enterprise-grade campaigns.
• Build and execute campaign plans, not just programs—this role defines what runs, why, and how success is measured.

Brand, Storytelling & Vertical Plays

• Treat Brand as the primary campaign umbrella, ensuring all programs reinforce Nasuni’s enterprise narrative.
• Lead vertical campaign plays, with an initial focus on:
• Energy / Oil & Gas
• Strategic enterprise accounts informed by CAP DB (Vista-backed ICP investment)
• Craft compelling storytelling frameworks tailored to ICPs, personas, industries, and account maturity.

Full-Funnel Orchestration

• Design and orchestrate end-to-end campaigns, partnering across:
• Digital Marketing
• Events & Field Marketing
• Marketing Operations
• SDR & Sales teams
• Ensure tight alignment across:
• Awareness programs
• ABM and account engagement
• Pipeline acceleration
• Customer expansion motions

 ABM & Enterprise Focus 

• Operate in an EMEA-first ABM model, prioritizing:
• Named accounts
• Top industries
• Strategic geographies where Nasuni will invest and win
• Partner with global teams to bring the best campaigns to the best accounts.
• Use ABM platforms and segmentation tools to guide investment and execution.

Sales & Product Marketing Partnership

• Work hand-in-hand with Product Marketing to shape:
• Messaging
• Value propositions
• Campaign narratives
• Deeply partner with Sales and Sellers; this role requires someone who loves working with Sales.
• Collaborate closely with:
• Product Marketing
• Regional Sales Leadership
• SDR teams

Budget Ownership, Operations & Accountability

• Own campaign planning, budgets, and spend decisions for EMEA.
• Make confident investment decisions aligned to ICPs and revenue impact.
• Drive reporting, performance analysis, and ROI, partnering with Marketing Ops.
• Own the number—pipeline, engagement, and outcomes.

What We’re Looking For (Must-Haves vs Preferred)

Must-Have Experience

• Senior-level experience running integrated B2B enterprise campaigns, not just demand gen.
• Experience with complex sales cycles and multi-stakeholder buying groups (enterprise SaaS).
• Strong ABM experience, including segmentation and account-based execution.
• Proven ability to:
• Own a plan
• Own a budget
• Own results
• Deep collaboration with:
• Sales
• Product Marketing
• Strong operational and analytical skills (pipeline, attribution, reporting).
• Natural curiosity and accountability, someone who digs in, asks why, and owns outcomes.

Preferred (But Not Required)

• Experience in data infrastructure OR similarly complex B2B categories (e.g., cybersecurity).
• Prior EMEA regional ownership.
• Experience in entrepreneurial or scaling environments.

Ecosystem knowledge is less important than complexity experience.
Cybersecurity or complex B2B enterprise experience is highly relevant. Product and technical depth will be supported by Product Marketing and Technical Writers.

Role Scope & Complexity

• Enterprise focus: complex, multi-stakeholder buying groups (5–10+ personas) and long sales cycles
• Regional ownership: multi-country EMEA programs requiring localization beyond translation
• Revenue accountability: direct responsibility for sourced and influenced pipeline from enterprise accounts
• Strategic ownership: accountable for campaign outcomes, not just activity or execution

Key Responsibilities

• Own the EMEA integrated campaign strategy, aligning with global campaign frameworks while defining regional priorities, quarterly programs, and GTM plays tied to revenue targets.
• Partner with Product Marketing to shape campaign objectives, messaging, value propositions, and audience segmentation for enterprise buyers.
• Architect and orchestrate full-funnel, multi-channel campaigns across digital, email, events, ABM, and content—designed to engage buying groups and accelerate deal progression.
• Work closely with EMEA Sales and SDR leadership on campaign planning, prioritization, and execution, including joint account and territory alignment.
• Maintain accountability for pipeline impact, including sourced and influenced pipeline, deal velocity, and conversion across MQA → SAL/SAO → SQL.
• Manage campaign timelines, budgets, agencies, and vendors to ensure high-quality execution and measurable ROI.
• Partner with Marketing Operations to optimize lead flow, attribution, CRM alignment, and campaign reporting within Salesforce and marketing automation platforms.
• Lead localization and compliance efforts across EMEA, ensuring language, cultural relevance, consent management, and GDPR adherence.
• Continuously evaluate market trends, competitive dynamics, and emerging campaign tactics to evolve EMEA GTM effectiveness.

What Success Looks Like

• Enterprise Pipeline Growth: consistent sourced and influenced pipeline from priority enterprise accounts
• Funnel Performance: improved conversion rates, deal velocity, and buying-group progression
• Account Engagement: increased number of engaged enterprise accounts and deeper buying-group penetration
• Program ROI: measurable, positive ROI across EMEA campaign investments
• Sales Alignment: strong SLA adherence, effective enablement, and positive feedback from Sales leadership

Qualifications & Experience

• 7–10+ years of experience in B2B demand generation, field marketing, or integrated campaigns, with a strong focus on enterprise segments.
• Proven track record owning regional or enterprise-level campaign strategy, not just execution of centrally built programs.
• Demonstrated experience building and scaling Demand Generation and/or ABM programs (1:few and/or 1:many) in close partnership with Sales.
• Comfortable operating in complex, multi-country EMEA environments, including localization and regulatory considerations.
• Strong commercial acumen, with hands-on experience in funnel math, pipeline analysis, attribution models (multi-touch preferred), and investment prioritization.
• Advanced, hands-on experience with a modern growth stack, including:
• Marketing automation (Marketo or HubSpot)
• CRM and reporting (Salesforce)
• ABX / intent platforms (e.g., 6sense, Demandbase, Bombora)
• Excellent stakeholder management, communication, and briefing skills; experienced working with agencies and external vendors.
• Working knowledge of GDPR, privacy, and consent best practices across EMEA markets.

Why Nasuni

Nasuni is transforming how enterprises manage, protect, and scale unstructured data across the hybrid cloud. As we accelerate growth across EMEA, this role offers a unique opportunity to shape regional go-to-market strategy, influence revenue outcomes, and help define what world-class enterprise campaigns look like at scale.

If you are energized by ownership, complexity, and building programs that directly impact revenue, and want to do it in a company entering its next phase of growth, we’d love to hear from you.

About Nasuni.

Nasuni delivers a unified data platform for enterprises facing an explosion of unstructured data, combining storage and data services into a single hybrid cloud solution. Nasuni’s approach enables business resiliency and better data management, while providing solutions that drive IT efficiency. Its best-in-class solution also eliminates the need for additional cybersecurity measures or separate backup and disaster recovery. The Nasuni File Data Platform replaces the friction associated with legacy infrastructure with optimized infrastructure flow, supporting modern enterprise expectations for data analytics and business insights. Nasuni helps businesses transform data from an obstacle into an opportunity. Guided by our leadership principles—Unify to Win, Innovate to Lead, and Level Up to Scale—Nasuni is creating the foundation for how modern businesses store, use, and unlock the value of their data in the age of AI.  #LI-Remote #BI-Remote

Nasuni has a London office near Paddington Station, London.   This role can be hybrid or remote with travel.   

Why work at Nasuni?   

As part of our commitment to your well-being, we are pleased to offer comprehensive benefits packages to employees across the world.  Benefits packages generally include:   

To all recruitment agencies: Nasuni does not accept agency resumes. Please do not forward resumes to our job boards, Nasuni employees or any other company location. Nasuni is not responsible for any fees related to unsolicited resumes.
Nasuni is an equal opportunity employer. The equal employment opportunity policy at Nasuni protects employees and job applicants from discrimination on the bases of race, religion, color, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, family medical history or genetic information, political affiliation, military service, or other non-merit based factors. These protections extend to all management practices and decisions, including recruitment and hiring practices, appraisal systems, promotions, and training and career development programs.