Senior Insight Executive

Reporting of the Role
This role reports to Insight Manager

Your new role

Are you analytical, organised and thrive in a fast-paced environment? Do you love diving into research and uncovering valuable insights? If so, this role is perfect for you!

This role sits within a dynamic Insight team, where you’ll work on exciting research projects across Global’s outdoor portfolio, including work for Transport for London. As a Senior Commercial Insight Executive, you’ll collaborate with various teams including our commercial teams, tackle a range of insight and research projects and expand your knowledge of different research methodologies - including our very own work.shop.play panel. As part of a supportive and forward-thinking team you can make a real business impact alongside developing your skills and taking on new challenges.

Key Responsibilities

• Running audience, category & client specific research (40%): From identifying relevant topics, writing questionnaire through to analysing the data, creation of sales stories & also promoting findings back to the business.
• Conducting the campaign evaluation research for client campaigns (30%): Using both internal and external resources, and ensuring results are fed back to clients in a professional and positive manner.
• Writing insight presentations and sales collateral (30%): Using insights from work.shop.play research & industry data (panel, Rajar, proprietary data sources etc) to produce sales collateral for the Commercial teams, ensuring that results/information are delivered in a professional and creative format that brings the findings to life. 

What You’ll Love About This Role

Think Big: Every day is an opportunity to push boundaries, working across departments to bring fresh insight to help drive business success.

Own It: Take charge of projects from start to finish, to deliver actionable insights.

Keep it Simple: Break down complex concepts into clear, engaging, and easily digestible insight that resonates with our stakeholders.

Better Together: Collaborate with teams across Global to create measurable value.

What Success Looks Like

In your first few months, you’ll have:

• Gained an understanding of the Global portfolio.
• Refined knowledge of all proprietary research systems we use day to day.
• Developed skills to enable to you run your own research projects on our work.shop.play panel.
• Evaluate impact of advertising through measurement studies.
• Built working relationships with the Insight and Commercial teams.
• Thrived in a supportive, passionate team.

What You’ll Need

• Insight Experience: Knowledge and experience of a variety of research methodologies.
• Analytical Expertise: Experience of understanding and using complex and large behavioural datasets.
• Actionable Insight: Ability to draw an insight story from multiple data sources and present findings in an insightful & compelling way.
• Attention to Detail: Meticulousness in ensuring every piece of insight output is accurate and insightful.
• Project Management Skills: Experience managing multiple projects in a fast-paced environment.
• Flexibility & Positivity: A can-do attitude to remain agile to pivot to the needs of the business and deliver top results.