Simple Life is the #1 AI-powered health coaching app for adults who want to lose weight and enjoy a healthier lifestyle—without the stress or extremes. Our mission is to empower people to feel their best every day. By challenging traditional, restrictive approaches, Simple offers a more sustainable method grounded in ease, personalization, and real-life support.
Simple has had over 17 million downloads and more than 300,000 5-star reviews, having helped millions lose weight successfully and sustainably. Simple has earned recognition as Best Virtual Coach and one of the Top 100 AI companies — all thanks to a dedicated global team driving real impact.
With SIMPLE as a partner in their pocket, users feel cared for and empowered to embrace — and stick to — new healthy habits. To learn more, visit simple.life.
We’re looking for an experienced Senior Growth Product Manager who will own and grow conversion-to-purchase metrics across the full acquisition funnel.
Your role goes beyond in-product flows — you’ll work end-to-end, from understanding acquisition channels and creative strategy to optimizing product experience and driving revenue.
Key Responsibilities:
Own key conversion metrics: conversion to purchase, and incremental revenue growth.
Analyze user behavior and optimize every touchpoint — from the first ad impression to completed payment.
Run high-velocity product experiments to improve acquisition efficiency and conversion rates at scale.
Work closely with marketing to align creative strategy, messaging, and onboarding flows that drive purchase intent.
Understand the impact of acquisition channels (paid, organic, referral, etc.) on user behavior and in-product conversion.
Design onboarding and activation flows tailored to user intent, channel source, and behavioral profiles.
Experiment with segments, warm-up strategies, paywalls, upsells, and offers to increase ARPU and first-time conversions.
Deeply understand user pain points — listen to what users say, feel, and struggle with, and turn those insights into high-converting product journeys.
Leverage UX and sales psychology techniques such as scarcity, urgency, storytelling, personalization, and social proof.
Collaborate with growth marketing to craft irresistible value-driven offers, increase perceived outcome value, and reduce decision friction.
Build and analyze behavioral funnels, attribution models, and key decision points to identify and remove conversion blockers.
Translate insights into fast execution — build dashboards, run A/B tests, and prioritize actions with clear revenue impact.
Work cross-functionally with performance marketing, product teams, analytics, and engineering to deliver end-to-end conversion impact.
Experience and Qualifications:
5+ years in product management, growth, or customer lifecycle roles with expertise in subscription-based businesses.
Proven track record of improving conversion rates and revenue in digital products
Experience in optimizing customer journeys, particularly sales funnels
Strong understanding of acquisition channels and how they impact user behaviour
Strong skills in analyzing user behavior and payment data to derive actionable insights.
Data-driven decision-maker with a strong analytical background.
Proficiency in building and working with growth models.
Expertise in A/B testing and implementing successful warm-up strategies.
High level of collaboration and leadership abilities, working effectively with cross-functional teams.
About You:
Results-driven with a passion for solving complex challenges in fast-moving environments.
Committed to creating exceptional user experiences that also boost revenue metrics.
A proactive, innovative thinker who iterates quickly based on insights and feedback.
Skilled in combining data-driven strategies with creative problem-solving.
Collaborative leader who aligns cross-functional teams toward shared goals.
Strong intuition for identifying growth opportunities and influencing key metrics.
Confident and clear communicator with the ability to influence and align teams at all levels.
Dedicated to continuous improvement and staying ahead of subscription industry trends.
Perks and Benefits:
Competitive salary package commensurate with experience, plus stock options;
The equipment you need to do your job;
A premium Palta Family subscriptions (Simple, Flo, Zing etc.);
21 days annual leave, plus bank holidays;
Office in Limassol (Hybrid Work Format) or Remote Option for Candidates Residing Outside of Cyprus.
Simple App London, England Office
London, England, United Kingdom
